Benefits, Challenges, And Examples of Data Driven Marketing - PowerPoint PPT Presentation

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Benefits, Challenges, And Examples of Data Driven Marketing

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Modern solutions like marketing automation and artificial intelligence make it quite simple to interpret large data-sets with very little or no manual work. As a result, marketers are absolutely free to use their valuable time for making amazing campaigns, useful content, and strategies for growth. In spite of the fact that there are numerous reasons why marketers use data-driven marketing, but usually, its target is to improve and personalize the customer experience. – PowerPoint PPT presentation

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Title: Benefits, Challenges, And Examples of Data Driven Marketing


1
Benefits, Challenges, and Examples
2
The Perks of Data Driven Marketing
3
Personalized Marketing
Its quite necessary that organizations convey
the correct message, to the correct audience, and
at the correct time.
4
Multi-Channel Experience
Marketers can use data to expand reach over
numerous networks and elevate communication
beyond simple email.
5
Clear-Cut Clarity
With huge data in their database, now marketers
can easily determine accurate and actionable data
about their customers and prospects.
6
Better solution Development The solution failure
rates can be reduced significantly with
data-driven marketing approach. 
7
Refined Customer Experience
Many popular brands are already using data-driven
marketing approach to improve their customer
experiences. These brands usually orchestrate
surveys for customer satisfaction and pinpoint
specific areas for further improvement.
8
- Integration
- Commitment
- The Right Team
- Departmental Silos
9
EXAMPLES
10
- Targeted Email Campaigns
- Optimized Paid Search
- Dynamic Advertising
- Retargeting
11
To paint a clear picture of marketing operations,
marketers must see past, present, and any future
data alongside at one location. This data, only
after being crunched and examined with the help
of innovative solutions can point to patterns and
trends. There are numerous reasons why marketers
use data-driven marketing, but usually, its
target is to improve and personalize the customer
experience.
12
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