Social Media Video Ads Crush the Competition. Here’s Why!

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Social Media Video Ads Crush the Competition.
Heres Why!
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• According to data collected in 2017, people
  worldwide were on social media for an average of
  135 minutes per day, up from 126 minutes per day
  in the year before. If youre in business, you
  risk losing out on a lot of potential revenue if
  you dont put some of your advertising dollars
  into social media advertising.

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• Advertising on social media is tricky because
  your ad competes with other ads as well as tens
  of thousands of user posts. If something doesnt
  grab the eye immediately, they scroll past onto
  the next post, so your ad has to be something
  that makes them want to engage with it. You dont
  want to focus on making something that will go
  viral.

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• A successful video ad on social media tells a
  story that people cant resist. Studies show that
  1/5 of your viewers will click away within 10
  seconds, so you have only a short amount of time
  to hook them. Get right to the point and answer
  the question of why they should continue
  watching.

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• Thanks to advances in smartphone and wireless
  technology, video is more accessible than ever.
  The reason for the progression can be credited to
  the fact that almost everyone has a mobile device
  along with access to internet connection.

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The best approach to reaching people on social
media is to know your target audience. Gather all
the data you can on the people youre trying to
reach and tailor your advertising to them. Its
also a good idea to pick one or two platforms
instead of trying to saturate all of them.
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Theres no denying the ubiquity of social media,
and if you want to reach people with your
marketing, you have to develop a strategy to
catch them where they are spending their time.
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