Simple tips to brand and package your products

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Simple tips to brand and package your products
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• It is said that one shouldnt judge a book by its
  cover, but branding and packaging has a huge
  impact on the product and sales. While there are
  instances where consumers stay loyal to certain
  brands, for the most part, consumers are
  attracted by how a product is branded and also
  packaged.
• There are many elements to consider when it comes
  to both branding and packaging a product, and
  these are simple tips that will come in handy.

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• Consistent message

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• Story-telling is one of the main uses of branding
  and packaging, and all packaging companies UK
  will attest to this. Every product or brand has a
  story or message, and this needs to be conveyed
  through the packaging.
• One of the first steps in designing branding and
  packaging is deciding on the story or message
  your product will be sending across to consumers.
  You will want to keep your brands message
  consistent even if you are moving to a new look
  for your product.
• It is thus important that the company you go to
  for packaging boxes UK, like Treadstone UK,
  understands your brands message.

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• Educate and inspire

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• On a similar note as having a consistent message
  is to aim to educate and inspire. In recent
  years, we have seen how branding and packaging
  have been used to tell a compelling story so that
  consumers are educated about various topics, as
  well as inspired.
• Use your branding and packaging to do much more
  than sell a product. Instead, go for bespoke
  luxury packaging that will change the way
  consumers think.

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• Creativity

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• A simple tip when it comes to branding and
  packaging for your product is to not hold back on
  creativity. You may prefer simple packaging and
  may choose packaging boxes UK that arent full of
  colour, but this doesnt mean you cant be
  creative with how you brand and package your
  product.
• Use new and innovative ways to tell your brands
  story or message, and let creativity take your
  bespoke luxury packaging to a whole new level.

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• Be clear

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• While its important to be creative and also
  inspire and educate through your brands message,
  keep in mind that branding and packaging should
  also make it clear what your product is. Your
  packaging may have the most creative design, but
  it wont be effective if the customer doesnt
  know whats inside the packaging.
• Curiosity is a good trait to play with when it
  comes to branding and packaging, but not to the
  extent where people dont know what the product
  being sold to them is. Companies like Treadstone
  UK will know how to brand and package a product
  in such a way that it is eye-catching and
  creative while also being clear about the product.

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• Over-deliver

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• There are many reasons why products need
  packaging. Packaging ensures the product isnt
  damaged during delivery and storage. It also make
  it easier to store and market a product. However,
  if we used packaging only for these purposes, all
  products can be packaged in plain cardboard or
  plastic.
• We go a step beyond with packaging and use them
  as blank canvases because packaging can sell a
  product. Since all products have branding and
  packaging that markets the product, you need to
  look at over-delivering.
• Branding and packaging that make a mark are those
  that over-deliver. Think out of the box and make
  your packing so much more than what it actually
  is. Use your packaging to give customers a little
  something more than what they are paying for.

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• Purpose

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• As mentioned above, there are many purposes for
  packaging. Keep this in mind when approaching
  packaging companies UK. You do need to think out
  of the box and be creative, but you also need to
  keep in mind the basic form and function of the
  packaging.
• Packaging shouldnt be bulky or cause
  difficulties when it comes to storage and
  delivery. Make sure the packaging suits the
  product within.

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• Invest

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• One of the main tips regarding branding and
  packaging is to invest in both. Bespoke luxury
  packaging from companies like Treadstone UK may
  not be the cheapest but branding and packaging
  will sell your product. Considering this, not
  wanting to invest in good and effective branding
  and packaging is a huge mistake.
• Your brands message and your innovative ideas
  cant be turned into packaging if you arent
  willing to invest in it.

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Thank you