Followed These Rules to Make a Good Animated Explainer Videos

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• 9 Rules for Animated Explainer

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Skittles Productions Pvt. Ltd.

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• In the epoch of digital marketing, an animated
  explainer videos is one of the most engaging
  tools. Animated explainer videos is a short,
  engaging video that uses appealing animated
  visuals to explain your business idea.

• Focusing on the essential features of a product
  or the services and solutions offered by a
  company in a simple and compelling way, an
  effective explainer video acts as the perfect
  marketing tool and is being used frequently today.

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Top Rules for Animated Explainer Videos

• Even though the explainer video is appealing, it
  is tough to get them right. Therefore, it is
  suggested to get the help of a professional
  explainer video company. They just use the right
  techniques that not only make your video
  attention worthy but also assist in boosting the
  sales of the product or services. Below are some
  rules that need to be followed to make a good
  animated explainer videos

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Followed These Rules to Make a Good Animated
Explainer Videos
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1. Script

• An unimpeachable script is the foundation of an
  explainer video. It is suggested to get a
  professional to write the script as it will also
  provide an outsiders perspective on the company
  or the product which will help viewers to
  understand it in a simpler manner. Most
  professional production houses in Delhi will make
  you fill out a creative brief first. It helps you
  in better explaining the company/product to the
  writer.

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2. Duration

• In the contemporary period where everyone is
  rushing and busy, it is tough to grab someones
  attention so the shorter the message is, the
  easier to remember it is. Make the message
  concise and dig into the important details
  directly.

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3. Voice Over

• Video and audio go hand in hand. Even if the
  audio quality is good but the voice doesnt have
  the polished tone and fluency, it will ruin the
  video. A fluent voice with appropriate inflection
  or ending can create a great impact. Investing in
  a professional voice over artist is highly
  suggested.

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4. Research

• A proper research should be done regarding the
  product or service that needs to be marketed.
  Because this research will help the film
  production house in incorporating important facts
  and elements in the video.

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Keep it uncomplicated

• You need to keep it simple, to keep it short. To
  keep an explainer video short but effective you
  need to focus on four key areas-
• Problem address the problem the viewers are
  having.
• Solution explain how your product will solve the
  problem.
• Function describe the key functions of your
  product and how it works.
• Action at the end of your video, tell the
  viewers what needs to be done next.
• For example buying the product.

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6. Audience

• It is important to perceive the target audience
  or else the video might lose its impact. Like if
  the product is specifically for men, then
  targeting women exclusively for it would not have
  a great impact. Everyone loves to be entertained.
  So while keeping the target audience in mind, do
  make sure to add an element of surprise or humour
  to the video. Use proper visuals to illustrate
  the story and hire a professional voice-over
  actor that will work wonders. Also use music that
  will evoke emotions in the video to create a
  deeper impact on the audience.

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7. Planning

• People normally plan a lot about the content of
  the video, target viewers, budget but planning
  for the launch is equally crucial. You need to
  find a proper option to host your video. Exploit
  your social media channels to share your video
  and have a proper marketing plan for it.

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8. Testing

• Before releasing the video, it is mandatory to
  test the video. The video and audio must be
  tested separately. Only after the confirmation
  that everything looks fine and sounds good, the
  video should be released.

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9. Placement

• Place the video on the wrong page and probably it
  will never have any views. So it is important to
  place the video on the Homepage so that it
  catches the viewers attention as soon as the
  website is opened. The video should be placed in
  a manner that it integrates immaculately with the
  brand and content of the page.

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Conclusion

• If you are planning to join the animated
  explainer video club, I hope the above mentioned
  rules will help you to proceed in the right
  direction. Explainer videos not only save your
  time and money but also help you connect with the
  audience more efficiently, delivering
  quantifiable results.

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Video making. Call Now 91 821 8286112 Email at
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