Best Digital Marketing Companies in Chennai (1) - PowerPoint PPT Presentation

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Best Digital Marketing Companies in Chennai (1)


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Title: Best Digital Marketing Companies in Chennai (1)

Digital Marketing Trends - 2019
key digital marketing trends for 2019
  • As 2019 approaches, the digital marketing
    landscape that encompasses SEO, social media,
    PPC, content marketing and more is witnessing a
    dramatic shift. 
  • There are many new digital marketing trends and
    strategies that are evolving in the current
    high-tech, Internet-connected era and businesses
    now need to use them to succeed in their efforts
    because what worked for you last year may not
    work this year.

Artificial Intelligence
  • AI can analyze consumer behavior and search
    patterns, utilizing data from social media
    platforms and blog posts to help businesses
    understand how users and customers find their
    products and services.
  • For example, Facebook messenger bots (which well
    talk more about later) can help you automate and
    optimize your customer service.

  • Chatbots will continue to be an important part of
    digital marketing in 2019.This AI-based
    technology uses instant messaging to chat in
    real-time, day or night, with your customers or
    site visitors.
  • Many customers prefer interacting with chatbots
    as they are responsive, give answers promptly,
    accurately recall your entire buying history, and
    never lose patience. 
  • Uber uses chatbot technology to communicate with
    customers, making it easy for them to hire cars
    even on Facebook Messenger, from Slack or via
    Google Maps. 

  • If you want to stand out in 2019, you need to
    personalize your marketing and that means
    personalized content, products, emails, and more.
  • With the availability of data like purchase
    history, consumer behavior and links clicked,
    custom content has never been easier. In
    fact, 96 of marketers believe that
    personalization advances customer relationships.
  • Businesses like Netflix and Amazon are already
    leveraging the power of personalization.

Video Marketing
  • 70 of consumers say that they have shared a
    brands video.
  • 72 of businesses say video has improved their
    conversion rate.
  • 52 of consumers say that watching product videos
    makes them more confident in online purchase
  • 65 of executives visit the marketers website
    and 39 call a vendor after viewing a video.

Social Messaging Apps
  • Social messaging apps can be very useful in
    sending messages to customers directly, as they
    allow personalization (another trend) and add
    value to the users experience. This differs from
    the messenger chatbots we discussed earlier.
  • 1.3 billion monthly users are active on Facebook
  • 2 billion messages are sent between people and
    businesses on Facebook Messenger every month

Visual Search
  • Pinterest has jumped on the visual search
    bandwagon  a new visual search tool that allows
    users to take a photo of an item to find out
    where to buy it online, search for similar
    products, or view pin boards of related items.
  • Google lens is a visual search engine by Google,
    which recognizes objects, landmarks and other
    things visually through a camera app.
  • Camfind is a visual search mobile app, which
    enables users to search for anything from their
    mobile phones simply by snapping a picture and
    this app will tell you what it is. 

Voice Search Smart Speakers
  • Voice search plays an important role in providing
    all the relevant information that people are
    searching for through audio content. Artificial
    Intelligence is getting smarter and the number of
    errors made by voice assistants like Alexa, Siri
    and Google has reduced.
  • More companies produce audio content in the hopes
    of gaining brand awareness but ads are likely to
    come in soon. Alexa will tell you the answer to
    your question along with a word from her
    sponsor. Which means youll be able to purchase
    voice ad space like Google AdWords, but for
    home speakers.

Digital Marketing Agency in Chennai
Best Digital Marketing Agency in Chennai with
Services like SEO, SEM, SMO, Creative,
E-business. Natural Search. Paid Search.
Organized Data and Feeds. Paid Social.
Information and Analytics. GOVCHE - No 13/22 2nd
floor, TNGO Colony, West Karikalan
Street, Adambakkam, Chennai-88 Tamil Nadu,
India    Mobile 8220482942   Mobile 9742506086
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