Digital Marketing Channels - Business Development by - Optimized Infotech

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Digital Marketing Channels

• https//www.optimizedinfotech.com

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About Digital Marketing Channels

• Digital Marketing has become the most important
  tool to reach customers in an effective way, as
  people spend more time on internet. The key
  objective of Digital Marketing Channels is to
  promote brands through various forms of digital
  media.
• Digital marketing Channels targets users of all
  kinds of electronic devices from desktop
  computers to smartphones.
• You should use a mix of different types of
  digital marketing in order to reach your audience
  through various channels.

https//www.optimizedinfotech.com/

91 8007 122 500
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Different types of Digital Marketing Channels

• Search Engine Optimization(SEO)
• Search Engine Marketing(SEM)
• Social Media Marketing(SMM)
• Content Marketing
• Email Marketing
• Online Advertising
• Landing Page Marketing
• Affiliate Marketing

https//www.optimizedinfotech.com/

91 8007 122 500
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Search Engine Optimization(SEO)

• SEO is the process through which we make a
  website easily visible in search engines results
  page
• If you are doing SEO right you can attract
  significant organic traffic to a website.
• The goal of SEO is to optimize content in a way
  that makes it appear among the first results on a
  Search Engine Result Page(SERP).
• SEO is essential for any website, as these days
  every business optimizes their content for search
  engines. Therefore without SEO, its basically
• impossible to stay competitive in a market.
• .

https//www.optimizedinfotech.com/

91 8007 122 500
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Search Engine Marketing(SEM)

• Search engine marketing (SEM) makes it possible
  to advertise a product in search engines and make
  it appear among paid search results.
• Search engines usually display paid results above
  organic results on SERPs.
• The most frequently used paid search services are
  Google AdWords and Bing Ads.. They allow you to
  buy ad space based on target keywords, location,
  viewer demographics, and other data.
• Search engines only show your ad to the audience
  you want to target.

https//www.optimizedinfotech.com/

91 8007 122 500
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Social Media Marketing(SMM)

• Social Media is the queen of 21st-century
  digital content. Therefore, its also one of the
  most important types of digital marketing you
  need to focus on.
• There are a plethora of social media platforms
  you can choose from, such as Facebook, Twitter,
  Linkedin, Instagram, and many others. You need to
  find the ones that are relevant to the niche you
  target and promote the business there.
• Sharing quality content on social media sites is
  an excellent way to engage viewers.
• Every social media platform offers different
  solutions for organic and paid advertising.

https//www.optimizedinfotech.com/

91 8007 122 500
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Content Marketing

• Content Marketing is an indirect way of
  marketing, as you publish content that the
  audience finds naturally while browsing the web.
• The main goal of content marketing is to make
  viewers interact with the content by reading,
  sharing, and commenting on it.
• High-quality content also allows you to persuade
  an audience about the expertise of a business in
  a certain niche.
• You can publish shareable content either in the
  form of blog posts, white papers, reports, or
  webinars or by guest blogging in popular
  publications in the same niche.

https//www.optimizedinfotech.com/

91 8007 122 500
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Email Marketing

• Email marketing is connecting with customers
  within their own mailboxes.Its an excellent way
  to increase brand loyalty and upsell to existing
  customers.
• There are many different ways you can reach out
  to customers through email marketing. Besides
  creating newsletter campaigns, you can send them
  confirmation emails, thank-you emails, and email
  notifications about product updates.
• Tools you can use to run professional email
  campaigns, from marketing automation platforms
  are such as MailChimp to newsletter plugins for
  popular content management platforms like
  WordPress.

https//www.optimizedinfotech.com/

91 8007 122 500
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Online Advertising

• Displaying banners or ads on other websites
  belonging to the same niche is the most common
  form of online advertising.
• You can use online platforms such as Google
  AdSense that allows you to automatically serve
  ads on other content sites.
• Ad networks usually let you configure the
  parameters of the sites your ads appear on based
  on keyword, location, audience demographics, and
  other data.

https//www.optimizedinfotech.com/

91 8007 122 500
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Landing Page Marketing

• Targeted landing pages can work excellently with
  other types of digital marketing and increase
  conversion rates significantly.
• A landing page is any web page on which visitors
  first land when they arrive at a website. In this
  sense, homepages frequently function as landing
  pages as well. However, many brands create
  specific landing pages for their marketing
  campaigns, too.
• Digital marketers link landing pages to ads
  displayed as banners on other websites or
  appearing on search engine result pages.

https//www.optimizedinfotech.com/

91 8007 122 500
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Affiliate Marketing

• Affiliate marketing makes it possible to reduce
  your marketing workload by outsourcing it to
  external service providers.
• With affiliate marketing, you only pay for
  conversions, after your affiliate closed a deal
  and the customer purchased the product.
• Affiliate marketers do all the related marketing
  activities from banner placements to landing
  pages.
• Probably the best thing about affiliate marketing
  is that it has no upfront cost and you can decide
  on the terms and rates you pay to the affiliates.

https//www.optimizedinfotech.com/

91 8007 122 500
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Contact Us

• Optimized Infotech
• Address Office No. 203, Above SUBWAY Sairam
  Building, Near Vanaz Company, Paud Road, Kothrud
  Pune 411038
• Email id info_at_optimizedinfotech.com
• Contact Number 91 8007 122 500 91 8007 777
  243
• Website www.optimizedinfotech.com

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