How to Decide upon The Right Mobile App Development Platform for your Billion-Dollar App

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How to Decide upon The Right Mobile App
Development Platform for your Billion-Dollar App
As quoted by Steve Jobs Design is a funny word.
Some people think design means how it looks. But
of course, if you dig deeper, it's really how it
works. In todays highly competitive digital
world, any business is as dynamic as the apps
that power it. Nothing is more baffling than a
mobile application that continuously freezes,
hangs or crashes. The voracious speed of
technological evolution has co erced enterprises
to upgrade or die! Choosing the right mobile app
development platform is the Keeping up
strategy and with each passing day, the
challenge doesnt become any smaller! Successful
apps are determined by their staying power, its
a magnetic feel for the customer to download the
app and use them often. Wondering. how does such
apps come into existence? Strategizing right
from the start, even be fore laying the first
foundation brick Successful enterprises build
sustainable mobile app that is sufficient to
fight for survival with minimal marketing.
Helping you in your quest and marching ahead in
the app-war, this guide will assist you with
insights on cost, development concerns,
demographics, identifying revenue potential and
lot more
Who is your target audience?
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When you approach any company with your
billion-dollar app idea, the most crucial
question that arises is who are your targeted
users? Before you invest a penny in your project
development, a preferred pre-requisite is to
begin researching on your target audience since
it will help you get a clear picture of the
devices they use and like and will enable you to
develop the customer profile. You need to give a
close consideration to the geographic criteria
as the usage of various platforms vary
considerably according to the region.
Image via (http//www.pvsm.ru/news/117719) Accor
ding to a research, out of the 440 million
smartphones sold by the end of the last year,
about 80 ran Android. In contrast, just 18 ran
iOS while Windows managed some 0.4 of the total
market. The ultimate key to make a successful
app is to understand the demographics of your
audience. Recognizing the target market can
reward huge dividends if done right, which is
the most crucial thing while starting your mobile
app development. Among a few most important
pieces of information that you must go through
whi le identifying your target audience are
education, age, gender, socio-economic status and
their occupation. Real-world example Consider
the Instagram app, which has mind boggling impact
on the current generation. Why? Because it is
precisely crafted for them! The developers had
precise information about the age group who
would be using this astonishing app, before they
got the app designed. The USP of Instagram is
its image editing feature along with its engaging
Instagram Stories.
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Although the concept wasnt brand new, yet the
app managed to bag billions of downloads within
a short span of time, just because the team knew
which audience to target! Cool, isnt it?
What is the Right Platform for your Application?
Native Vs Hybrid Vs Cross platform Who wins
this ferocious battle? Before, plunging into the
nuts and bolts and figuring out which platform is
the best, it is equally important to know that
User Experienceis the paramount factor in your
business. Consider the segments like
user-friendliness, interactivity, reliability,
responsiveness, app development time, app updates
and app customization before selecting the
platform. Native platform enables a user to
experience to use inbuilt features in the app and
interact in a lucid manner. For example Assume
that in your concept of app, camera support is
needed. In that case, Native Development offers
hassle free integrat ion of your device camera
to the app. With digital transformation knocking
on the doors and seamless ease of usage topping
the charts, enterprises refrain from investing
additional time on development and designing of
the applications for a separate platf orm. Cross
platform saves the day and enables the
developers to reduce the market time and share
the same code in a different platform. At one
end, the users are looking for new advancements
in the apps they use whereas on the other end
the enterprises are not willing to waste time in
developing apps for individual platforms. In
this case, a unique solution of using the Hybrid
platform comes into picture, where it serves the
purpose of both the parties which enables a user
to run an application on all major platforms
even on lower versions of various
devices. Choosing the right platform for your
mobile application doubles the ratio of revenue
generation and user engagement. Thus, while you
select a platform for your app, make sure you
have some precise analytics of time spent on
mobile and desktop by the users.
Ready to close your bid?
Ideally, the best approach is to develop your
application on both these platforms
synchronously. But mostly due to the restraints
in budget and time, developers prefer to begin
with one platform and then gradually explore
wider horizon of the market by moving to the
other OS. It is important to understand the
business need of an app before its development,
also the capacity of the market you target is
needed to be assessed. App Revenues
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Let us consider Prisma, which was launched
sometime in June 2016. This app made its
beginning on iOS and grabbed the largest audience
with over 7 million downloads in its 1st two
weeks itself. Later, when its android version
was launched it noted some 2 million downloads
in its initial weeks. Again, this app was a big
shout out with its USP being the image editing
feature. Decide your app based on your audiences
reach. Application Downloads One more key
decision variable in deciding on the OS is app
downloads. It signifies how strong is your
market presence. Apples iOS might be dominating
the globe in terms of App revenue market, but
Googles Android is ruling the market incessantly
in the App download market. Google Plays
victory over App Store has been of remarkable
help in notable growth in usage of Androids
low-cost handsets in the looming markets like
Philippines and Mexico. It is recommended to
pick either of the platform by focusing on the
market, business growth and its stability. This
shall enable you to study the user behavior and
other aspects that would relate otherwise.
What Are Your Development and Time Costs?

• The evaluation of the cost and time of the app is
  largely based on
• Type of application
• Project complexities
• Resources required
• Technology used
• The app development time and cost are closely
  intertwined. Business analyst shall present a
  set of queries after pondering over your app
  concept and analyzing your requirement which
  shall include various factors like time, budget,
  technology and features used in the app. The
  complete evaluation of the manpower then narrows
  down to complexities and time. Complexities
  refers and relates to various technical issues,
  UI design, types of OSes etc.

What about lifecycle management of the
application?

• Mobile application development doesnt stop once
  the application is developed. There is a chain
  of procedures to follow even after that. The
  application needs to be tested, hosted,
  deployed, maintained and even analyzed if hold
  their stand in the market.
• Developers need to
• Store the data
• Secure the data

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• Integrate the data with other systems
• Developers further need to frame the updating
  mechanisms for the applications for each
  different type of device that the app supports.
  Whether it is outsourced or in-sourced, you must
  make sure that each of the mobile application
  development tools work dynamically throughout
  the applications life cycle.

Have you secured yourself? What are the security
connotations?
Quintessentially, mobile app development
platforms should reasonably allow various
administrators to use the devices built-in
security controls. iOS devices comparatively
have a better system of storing a users private
data. On the other hand, data storage on the
cloud makes it less vulnerable to hack (taking to
consideration that it might happen). Android
gives you the flexibility to customize the app
security according to your wish. Regardless of
the development tools you use, you need to
consider government rules and regulations when
it comes to applications. Thus, even if a
developer is willing to use the cloud service,
he must be extremely sure to have covered all the
government rules and regulations that would
apply to their data. Thus, the developers will
have t o consider that they might not get the
highest level of security while taking up a
service that is easy to engage in cross platform
development. THE FUTURE IS APPS. Now the choice
is entirely yours. Take the charge and be the
decision maker for your app idea. Remember, it is
entirely your data and money in the pipeline, so
not plugging the security up early is beneficial
in the long and the short term both. If you
have got an app idea, this is a high time to
convert your billion -dollar idea into reality.
Get in touch with us now at inquiry_at_cygnetinfotech
.com