What is Technical SEO ?

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What Is Technical
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What is Technical SEO?

• Technical SEO is the process of optimizing the
  crawling and indexing of your website to achieve
  higher search rankings.
• Neil Patel, has a simple definition for technical
  SEO
• Any SEO work that is done aside from the
  content. Essentially, its laying a strong
  foundation to give your content the best chance
  it can have to rank for relevant keywords and
  phrases.
• The main goal of technical SEO is to optimize the
  structure of website.
• Some of the parts of Technical SEO are -
• Structure of your website
• Meta Tags
• Usability Friendliness
• Image Optimization
• Site Speed
• Any link Errors

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Secret Technical SEO Tips To Boost Your Website
Ranking

• Make Your Website Mobile-Friendly
• Create and Optimise Your XML Sitemap
• Speed Up Your Website
• Optimise your sites images
• Enable browser caching
• Do Technical site Audit
• Optimise Internal Links
• Use Canonical URLs to Avoid Duplicate Content
  Issues
• Install an SSL Certificate for Your Website

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Technical SEO is considered to be most important
step in the whole SEO Process.

• Technical SEO helps our website to crawl,
  interpret, and index without any problems.
• We use the term Technical because there is
  nothing to do with content or website promotion.
• If we have problems with Technical SEO, it will
  affect the SEO and we couldnt meet the expected
  results.
• To conduct a survey on website, we need to check
  the website technically by Google Search Console.
• Google Search Console is an analytics part which
  says us about the positive and negative drawbacks
  of website.

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Some Checkpoint For Technical SEO

• Need proper Good Hosting Service for Your Website
• Must Need SEO Friendly URL and Canonical Urls
• Must need Page Title and Meta Description
• Must need Headers (H1 to H6) and Optimized
  Content
• Need Image Optimization and Image Alt tags
• Need Internal Links and External Links
• Need Robots.Txt File and XML Sitemap
• Must Need Responsive site
• Must Need Proper url redirection
• Proper use of https protocol
• Page speed optimization
• Blog and other learning content integrations
• Social and other sharing buttons and Integrating
  social profile
• Email subscription options
• Configuring Google analytics, Google webmaster
  and Google Ads
• Adding Google tag manager
• Must need Favicon

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Canonicalization

• Canonicalization is the process of choosing a
  preferred URL when there
• are several choices for an individual page.
• Canonicalization issues often occur with the
  homepage (for example,
• if many different international URLs point to the
  homepage.)Tags
• and redirects are used to solve these issues so
  that search engines do
• not understand such URLs to be evidence of
  duplicated content.

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Pagination

• Pagination, often used for ecommerce categories
  when displaying lots
• of products, can create crawler issues, duplicate
  content (similar to
• canonicalization) or simply 'diluting' the
  relevancy of your content by
• spreading it further.
• Again, using the correct meta tags is the key to
  ranking effectively for
• paginated content.

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Error Pages and Redirection
301 Redirects

• Redirection is used to ensure users are served
  the most appropriate
• content for them, which could be contextualized
  for their location,
• language or device.

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Speed Optimization

• Site speed can be optimized in a variety of ways
  including content
• delivery networks, caching solutions, minifying
  code, asynchronous
• loading or using Google's Accelerated Mobile
  Pages (AMP) HTML,
• which does all of these things and more.

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HTML Markup

• HTML can be enhanced to give specific information
  to web crawlers.
• This markup is needed to have content formatted
  at its best.
• Examples include
• Open Graph - telling Facebook how your content
  should appear
• Twitter Cards
• Language tags
• Title, description and header tags
• Structured data markup e.g. to show rich snippets
  in search.

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URL Structure

• The URL structure is yet another
  important technical factor in SEO. In the
• early days the URLs were so confusing. But now a
  days the URLs include the
• keywords which makes the search engine easy to
  understand what the page
• is all about, also attract the users to click
  on the link. Avoid underscores.
• Examples are given below
• URLs in the early days
  URLs now
• site.tld/page.php?page_id502
  site.tld/10-seo-myths-to-leave-behind

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Digital Marketing Company In Pune

• Contact us -
• Email --- welcome_at_jaguarsolutions.in
• Cell -- 91-922-556-1643
• Web -- https//www.jaguarsolutions.in/
• We welcome you _at_

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Thank You