Social Media marketing Agency | Social Media Marketing companies | Social Media Advertising - PowerPoint PPT Presentation

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Social Media marketing Agency | Social Media Marketing companies | Social Media Advertising

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Guires is an organization offering multiple solutions to small and medium enterprises.We offer services in research, content development, analytics, branding and marketing. We provide End to End Marketing for your Business Our Services: Market Research Branding SEO SEM PPC SMO SMM Email Marketing For more details Call to +91-9840674433 Mail to info@guires.com – PowerPoint PPT presentation

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Title: Social Media marketing Agency | Social Media Marketing companies | Social Media Advertising


1
OUTLINING SPECIFIC MARKETING GOALS FOR SOCIAL
MEDIA PLATFORMS
2
Guidelines and framework to your rescue!
  • Measuring ROI (and creating measuring tools)
    seems to be on top of the agenda of senior
    management.
  • But what is ROI without having any goals in the
    first place hence, in this blog Guiress social
    strategists discuss how to outline marketing
    goals for your social media.
  • At Guires, we can help you with an array
    of marketing solutions to increase your ROI.

3
SOCIAL MEDIA MARKETING
  • Social media (SM) marketing is the norm today and
    social platforms (Twitter, Facebook, etc.) and
    are important tools in any organizations
    marketing arsenal customers are quick on the
    draw to voice their views and experience
    regarding the service or product.
  • Ensure you craft your marketing strategy and
    tactics by first getting a snapshot of the
    existing scenario as to how the social platforms
    are adding value to your financial objectives.
  • Even if you are a late entrant when it comes to
    social media marketing, you must take a peek at
    how your competitors, customers are leveraging
    this important marketing channel. 

4
  • So you must take a hard look and know what your
    clients are discussing on social media.
  • The key factor boils to couple of vital
    questions
  • How will social media foster my business?
  • What am I going to achieve via social platforms?
  • So instead of diving right in and creating a
    Facebook page, you must
  • state your business objectives
  • know your current market
  • more importantly get a grasp of how customers
    use  social media.

5
Five important guidelines to follow
  • b) Sales Lead Generation Goals
  • You must mention the how SM will impact
    purchases, sales and leads cover all customer
    points of contact in the customer purchase cycle
    refer the R-A-C-E methodology for this goal
    setting task.
  • Reach out Magnify shares, likes, comments on
    digital ads and social media to reach prospects.
  • Act wisely Foster communication via social
    outposts, social content, and websites to capture
    leads.
  • Convert prospects Ramp up lead conversion
    process by using social recommendations to
    translate customer brand engagement to customer
    brand purchase.
  • Engage them Leverage sharing, likes, positive
    comments, and recommendations to motivate current
    customers to be ambassadors of your business.

6
  • b) Communication Goals
  • Consider 5 domains within this group where you
    can set goals. You must do the following
  • Manage and monitor your online reputation.
  • Invite dialogue to know about the
    service/product.
  • Update on the new offerings, services and
    products.
  • Communicate about brand and brand perception
  • Engage continually.
  • c) Customer Service Goals
  • You must outline as to how your campaign will
    meet service oriented objectives.
  • Solve customer problems with timely information.
  • Use self-service tools to quickly address queries
    and issues.

7
  • d) Cost saving goals
  • You must outline a budget to control incremental
    costs of social medial. Hence, consider all
    options and allocate a budget to save money.
  • e) Key performance goals
  • The performance goals are akin to the
    communication goals and you need to outline how
    your social medial campaign will add value to
    customers in the long haul. social media.

8
Take a look at the social platforms key
performance indicator (KPI)
9
  • Word of mouth (WOM), customer satisfaction
    (CSAT), and retweets( RTs) are mentioned in the
    figure. This ROI infographic will assist you to
    outline the important goals. You can see that
    there are three levels of key performance
    indicators (KPIs) and you must include all the
    three levels in your planning. Create this type
    of model and then make the necessary investments
    based on your budget for your return on social
    media. So to put in place a framework, you must
    outline
  • Value of outcomes online or offline i.e., leads
    or sales influenced by social media.
  • Cost of social media marketing activityrelatively
    easy to define.
  • Outcomes received on social platforms that occur
    on your site or offline.
  • So, there you have it. Implement this framework
    in your measurement efforts and achieve your
    goals in social media platforms.

10
  • THANK YOU
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