7 Types of Digital Marketing: Which one is Right for Your Business? - PowerPoint PPT Presentation

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7 Types of Digital Marketing: Which one is Right for Your Business?

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7 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy. Digital Marketing are all marketing activities that use digital devices. – PowerPoint PPT presentation

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Title: 7 Types of Digital Marketing: Which one is Right for Your Business?


1
7 Types Of Digital Marketing You Should Know
2
Table of contents
  • What Is Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Pay Per Click Advertising
  • Affiliate Marketing
  • Email Marketing

3
What is digital marketing ?
  • Digital Marketing Digital Platform
    Marketing Activities
  • Digital Marketing means promoting or
    advertising your product or services using the
    internet that is via Web sites, Emails, blogs,
    Social media or electronic devices.
  • Its like a
    business or product promotion to attract
    customers using electronic media or internet. It
    is also called as online marketing or web
    marketing.

4
The Purpose Of Digital Marketing
  • Brand Awareness
  • Increase Traffic Or Customers To Your Site So
  • That Your Business Will Grow Or Increase.

5
  • There are various digital marketing techniques
    such as -
  • Social Media Marketing(SMM)
  • Content Marketing
  • Search Engine Marketing(SEM)
  • Search Engine Optimization(SEO)
  • Pay Per Click Advertising
  • Affiliate Marketing
  • Email Marketing

6
1. Social Media Marketing (SMM)
  • Social media marketing is the use of social media
    platforms and websites to promote a product or
    services.

7
2. Content Marketing
  • Content marketing aims at building relationships
    with potential customers and becoming a partner
    rather than an advertiser.

8
3. Search Engine Marketing (SEM)
  • SEM refers to the paid traffic from search
    engines. The most common form of search engine
    marketing is Google ads.

9
4. Search Engine Optimization (SEO)
  • SEO is the process of optimizing content or
    websites so that they show up in search results
    in search engines like Google, yahoo, bing etc.

10
5. Pay Per Click Advertising
  • PPC advertising also describes marketing methods
    where the marketer pays for each click on a link
    to a website.

11
6. Affiliate Marketing
  • Affiliate marketing is popular with bloggers and
    high traffic website owners, who make money from
    other peoples product to their online.

12
7. Email Marketing
  • Email marketing is one of the best converting
    marketing channel. By sending regular updates to
    your email subscribers you can build and nurture
    a relationship.

13
--- Conclusion ---
  • If you want to decide on your digital marketing
    strategy, you should be aware of these all and
    choose the ones that you believe are best suited
    for your purposes.
  • Keep in mind that they all interact with each
    other and often the lines are blurred.

14
Contact us
Jaguar Solutions
  • Email --- welcome_at_jaguarsolutions.in
  • Cell -- 91-922-556-1643
  • Web -- https//www.jaguarsolutions.in/
  • We welcome you _at_

15
Thank You
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