Benefits of PPC Advertising - PowerPoint PPT Presentation

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Benefits of PPC Advertising

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Pay-per-click advertising is one of the numerous marketing techniques companies use to grow their business. Here we explained a few of the benefits of PPC advertising. – PowerPoint PPT presentation

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Title: Benefits of PPC Advertising


1
Benefits of PPC Advertising 
2
Index
  • What is PPC Advertising?
  • 7 Benefits of PPC Advertising
  • 1. Boost Website Traffic
  • 2. Help to Drives Immediate Results
  • 3. PPC advertising gives you the first Position
  • 4. PPC Advertising is Measurable and Trackable
  • 5. Build Your SEO Strategy
  • 6. Only Pay For Clicks
  • 7. Increases your Brand Recognition

3
What is PPC Advertising?
  • PPC stands for pay-per-click.
  • PPC is a model of internet marketing in which
    advertisers pay a fee each time when one of their
    ads is clicked.
  • Pay-per-click advertising is one of the numerous
    marketing techniques companies use to grow their
    business.

4
  • This advertising can be a cost-effective way to
    drive traffic to your website.
  • PPC is also known as Cost-Per-Click.
  • Here we explained a few of them benefits of PPC
    advertising.

5
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6
7 Benefits of PPC Advertising
7
1. Boost Website Traffic
  • Benefits of PPC advertising is that it helps to
    boost traffic across your entire company website
    by linking your ads to relevant landing pages.
  • Having your paid advertisement appear in the
    first position of search engine results increases
    the chances of being seen.

8
2. Help to Drives Immediate Results
  • One of the benefits of PPC advertising is that
    marketers and business owners like its fast.
  • You can advertise your ads to the thousands of
    people searching for your business.
  • PPC advertising provides immediate
    gratification.

9
3. PPC advertising gives you the first
Position
  • Your PPC advertisements appear above the search
    results.
  • PPC advertisements are the first thing searchers
    see after typing their search query.
  • You can easily convert search traffic because you
    are one of the first options for users.

10
  • Search traffic is already interested in your
    services and products.
  • Example Suppose if you are walking in a store
    and as you enter, you find what you were looking
    for buying this is how PPC advertising works.

11
4. PPC Advertising is Measurable and Trackable
  • You can easily measure your return on advertising
    pay. You can track which keywords, advertisements
    or ad placements that are driving the most
    return.
  • You can easily install conversion tracking to
    track the number of conversions you are receiving
    from PPC advertisement.
  • You can use the metrics to make educated
    decisions on the PPC advertising campaign

12
5. Build Your SEO Strategy
  • Insights from PPC advertising help you to build
    an SEO strategy.
  • PPC advertising helps you identify the search
    keywords that are most valuable to your business.
  • The value is determined by the search keywords
    that are driving the most conversions to your
    business.

13
6. Only Pay For Clicks
  • In PPC advertisement, you just have to pay when
    someone clicks on your ad page.
  • Paying per click sounds good until the cost of
    the click interferes with your bottom line.

14
7. Increases your Brand Recognition
  • To increase the online brand recognition PPC
    advertisement help people to aware of your brand.
  • Website visitors may not be ready to buy, so for
    that awareness is very important.
  • By being aware of your offerings, they may
    purchase shortly.

15
  • Thank You
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