Shem Motors Strategic Plan

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SSHEM MOTORS COMPANY LIMITED

• ICT STRATEGIC PLAN FOR SSHEM MOTORS LIMITED
• 2018-2024

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THE TEAM
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VISION AND MISSION

• Vision To be the leading importer and supplier
  of quality vehicles in East Africa at an
  affordable price
• Mission To deliver quality services to our
  customers in a timely, satisfactory, innovative
  and easy manner.

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CORE-VALUES

1. Team Work
2. Integrity
3. Efficiency
4. Sincerity
5. Respect
6. Trustworthiness
7. Greatest assets are the customers and the
   employees
8. Quality products and excellent services

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SWOT ANALYSIS FOR SSHEM MOTORS LIMITED
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SIGNIFICANCE AND JUSTIFICATION FOR THE ICT
STRATEGY FOR SSHEM MOTORS

• To create easy access to products
• To increase on company sales
• To improve on decision making by management
• To link more customers to the company
• To promote efficient and effective delivery of
  products

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STRATEGIC OBJECTIVES (5YRS)

• To develop a web portal and automated operations
  system for SSHEM Motors to create easy access to
  products.
• To conduct targeted Pay Per Click advertisements
  and Marketing Campaigns to increase on company
  sales and profits.
• To improve on decision making by management using
  Business Intelligence and Data warehouse housing
  tools
• To ease access to partnerships and stakeholder
  engagements.

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STRATEGIES TO ACHIEVE THE OBJECTIVES

1. Develop a web portal and automated operations
   system for SSHEM Motors.
2. Adopt and implement the Google AdWords Pay Per
   click online digital marketing strategy.
3. Generate commercial-ads that will be premiered on
   the select media houses to create product
   awareness such as on television stations like NTV
   and NBS stations and also provide advert space
   for other companies with auto parts and related
   products.

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