A Look At The Trends That Will Dominate The 2019 Marketing Campaigns

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A Look At The Trends That Will Dominate The 2019
Marketing Campaigns
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• The present day marketer does not need much
  expertise to forecast that the B2B landscape in
  2019 will be very competitive and will leverage
  the ever-growing approaches of marketing
  technologies.
• But the challenge for businesspersons is where
  they must their focus attention when they are so
  much pressed for time and operating under
  resource constraints.
• By a large consensus, marketers believe that the
  following trends will dominate the 2019 scene.
• Personalization
• The consumer provides marketers with a wealth of
  useful information and data. It is no wonder the
  consumer desires one-to-one personalization.
• Businesses must segment and customize their
  experiences to make the target audience feel
  special

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• Leveraging of intent data
• In simple terms, intent data is information
  collected about a persons or businesss
  activity.
• By making use of intent data, marketers can make
  their strategies actionable to better understand
  their target audience.
• In other words, intent data can make predictions
  of consumers behavior possible. They can serve
  as predictive models to understand consumers
  propensity to buy. This allows companies to
  choose the most appropriate time to invest time
  and money.
• Use of podcasts
• Podcasts or episodic series of audio or video
  files are making a strong comeback. A study has
  revealed that in the United States alone there
  are more than 70 million podcast listeners.

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• Many marketers are of the opinion that podcasts
  are easier to consume than other forms of media.
• It is no wonder many companies are including
  podcasts in their marketing campaigns. Podcasts
  are a wonderful tool to position a company as an
  industry expert and help in developing trust.

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• Developing agility in marketing
• In the marketing context, to be agile means using
  data and analytics to source solutions in real
  time.
• A few of the top agile marketing firms can run
  several campaigns concurrently and deliver
  multiple new ideas simultaneously.
• Businesses that leverage agile marketing are able
  to meet their deadlines and enhance work quality
  in their deliverables.
• Agile marketing is geared towards continuous
  improvement, so it should not be surprising that
  smart businesses are using this approach to
  increase the prospects of their companies
  success in their projects.
• With modern technological advances providing
  fillip, agile marketing looks certain to dominate
  the campaigning scene in 2019 as well.

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• Voice search
• A forecast says that by 2020 more than half of
  all searches will be done via voice search.
• Thanks to digital assistants, the capacity for
  recognizing human speech has advanced
  significantly.
• Today even smartphones are united with smart
  speakers, driving the voice search trend.

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• It is heartening to observe that a B2B portal
  like Esources has the potential to serve as a
  catalyst in driving 2019 marketing trends.
• According to an Esources review, This portal has
  added muscle by being UKs largest directory of
  verified wholesale suppliers and trade leads. A
  great resource for companies to identify and
  focus on their target audience.

Thank You