Important Ranking Factors for SEO Perth Business Owners Should Consider - PowerPoint PPT Presentation

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Important Ranking Factors for SEO Perth Business Owners Should Consider

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Although it may have been around for years, when it comes to SEO in Perth, business owners may be unaware that the periodic changes made by Google can have a dramatic impact on the strategy success. – PowerPoint PPT presentation

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Title: Important Ranking Factors for SEO Perth Business Owners Should Consider


1
Important Ranking Factors for SEO Perth Business
Owners Should Consider Although it may have
been around for years, when it comes to SEO in
Perth, business owners may be unaware that the
periodic changes made by Google can have a
dramatic impact on the strategy success. As
specialists in SEO services, we keep alert to
the algorithm changes and appreciate that there
are hundreds of factors that will determine your
search ranking. However, you dont need to focus
on all of them, so here are some of the most
important to maximize your SEO and marketing
efforts.
Quality Content Anyone with even a passing
interest in SEO is likely to have heard the
phrase Content is King, and this is not set to
change. The top priority of Google is to provide
the most relevant responses to search queries.
So, quality, fresh content not only appeals to
visitors, but it can also help your search
ranking. In addition to ensuring your content
matches keywords and search terms, it is a good
idea to offer comprehensive and informative
content. Research shows that long form content
can boost your ranking, with the average top ten
results offering 1000 words plus. Genuine
Backlinks Backlinks continue to be an important
factor for ranking, as they provide Google with
recognition of reliable, good content. However,
it is crucial that your backlinks are genuine
with authority sites signaling that your page is
worth a higher ranking. Blackhat or shady
methods of back linking may appear a good idea
but could end up getting your site penalized or
even removed from indexing. Keywords
2
Yes, keywords still matter, but it is also
crucial in how they are used. Not only do you
need to ensure that your keywords are appropriate
to your content, but they should be
strategically used. Using keywords in the URL,
tags, meta description and text body will help
Google to more effectively analyze your page.
However, Google can gain a better understanding
of your site if the keywords flow naturally
within the content and terms related to the main
keyword are used. Site Speed Your site space
can also have an indirect influence on your SEO.
If your website is slow, the search engine will
crawl fewer pages, which can impact your
indexation negatively. Additionally, slower
pages compromise user experience and increase
your bounce rates. If your website is slow to
load, most users are unlikely to wait patiently
for it, so they will click away to return to the
search results. This is monitored and measured
by Google it is likely to determine that your
content is not interesting or appropriate for
the search term. According to research, a top
ranking website can have a site speed that is as
much as 17 faster than the page ranked at number
ten. Mobile Friendliness Finally, you need to
consider how your website will be viewed on
different devices. A large proportion of global
web traffic is now attributed to mobile devices,
and Google wants to ensure these users do not
suffer from a poor experience. If youre looking
for help with SEO Services, you should speak to
us. As an established SEO company in Perth, we
can assist you with all aspects of SEO and our
team would be delighted to answer any of your
queries or questions.
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