13 Steps to the Perfect Year-End Giving Campaign in 2018 - PowerPoint PPT Presentation

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13 Steps to the Perfect Year-End Giving Campaign in 2018

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Year-end giving is a great opportunity for nonprofits to meet their fundraising goals – PowerPoint PPT presentation

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Title: 13 Steps to the Perfect Year-End Giving Campaign in 2018


1
13 Steps to the Perfect Year-End Giving Campaign
in 2018
2
Year-end giving is a great opportunity for
nonprofits to meet their fundraising goals
3
31
Annual giving occurs in December
12
Annual giving occurs in the last three days of
December
4
28
Nonprofits raise between 26 50 of their annual
funds for their year-end ask
BIG DEAL
5
Start Planning Early
Step 1
52 of nonprofits start planning their year-end
ask in October
6
Makes sense to plan early so that you can prepare
all the tools needed to accomplish your objectives
September is the ideal time to start planning
7
Review Your 2017 Year-End Campaign
Step 2
Before you start working on your 2018 campaign,
review your 2017 efforts
8
Refresh your memory
9
Look At Where Youre At
Step 3
Take a look at where youre at in this present
moment
10
Fiscal Situation
3.1
Understanding where you are finances-wise can
help your nonprofit team set realistic
State of Operations
3.2
Take some time to look at the overall state of
your nonprofit
11
Set Goals
Step 4
Nonprofit organizations must set specific,
incremental goals 
12
Specific 
Measurable 
SMART
Attainable 
Relevant 
Time-bound
13
See What You Have
Step 5
Recap which resources you have access to at the
moment
14
Once you have a better idea of what you have at
disposal, youll be able to create a more
informed and realistic plan to get all those
donations flowing in
15
Figure Out The Big Picture The Team
Step 6
Look at the scope of your campaign
16
Who are you trying to reach? Why?
Where are you going to find them?
How long will your campaign last for?
What is success to you?
Who is on the campaign team?
17
Think About Your Audience
Step 7
Before the campaign officially launches, youll
want to have your thank you materials ready to
go for late
18
7.1
Create Donor Segments
Audience segmentation basically means that youre
dividing your donors into groups based on their
behavior or traits
60
Identify Target Donors
7.2
Funds youll raise during your annual campaign
will be from major gifts, according to DonorSearch
19
Decide on Theme and Messaging
Step 8
Start creating your fundraising messages
20
This is where storytelling will come in handy. As
weve highlighted multiple times on our Nonprofit
Blog here at Donorbox, people respond to people
21
Create Your Timeline
Step 9
Audience check! Theme and messaging check!
22
Now is the time to start working on that
timeline. Your end of year campaign should last
no longer than 6 weeks
23
Make the Ask
Step 10
Time to select your communication channels
24
Social Media
Phone
Mail
E-Mail
Events
In-person Meetings
Website
25
Keep it donor-centric
 Keep it human
Use the power of storytelling
Go visual
Include a clear call to action
Establish giving levels
26
Follow Through
Step 11
Time to start following through
27
Donors need to be reminded throughout the
campaign to donate. Include a call to action in
every message you send out via your selected
communication channels
28
Thank, Thank, Recognize
Step 12
Thank you materials created before the start of
the campaign
29
Giving out thank yous also increases the
chances of donors coming back and donating again
and helps set the foundation for strong and
positive relationships with your donors
30
Measure and Analyse
Step 13
Your year-end fundraising campaign is done
31
Go through your KPIs and track results
Answer What went well? What didnt?
Update your donor management system
Answer Which call to action was the most
effective? What about the channel?
32
The year-end campaign is one of the most
important initiatives a nonprofit will tackle in
any giving year
PLANNING, HARD WORK, COMMITMENT
33
GO HERE
https//donorbox.org/nonprofit-blog/year-end-givin
g-in-2018/
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