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Top 10 Investments Brand Owners should be looking at.


Top 10 Investments Brand Owners must consider for the year 2019. The context is branding – readers are suggested to pick and infer or consult the author to link these points with their business intent for the year 2019. Originally published at- – PowerPoint PPT presentation

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Title: Top 10 Investments Brand Owners should be looking at.

Branding 2019 Top 10 Investments Brand Owners
should be looking at.
The world is becoming smaller imagine we are
trying to reach the consumer on their smart
phones and even watches. We are trying to knock
their screens which is attainable with
advertising budgets but apparently for Top of
Mind Recall we need to BRAND well. Because ads
result into instant success and the result of
branding multi-folds.
Going further, we will talk about the Top 10
Investments Brand Owners for the year 2019.
1. Review your Brand Basics Are they in line
with your Current Business Intent and Practices.
How to keep it relevant to the brand goals?
Is it going to help my business in any way?
Do I need to communicate the same to my clients?
Are they ready for the change?
How will the team respond to this change? Are
they equipped.

The points of consideration for any brand should
And most importantly.

Is this in line with my business intent or the
change need a particular treatment so that the
Brand Evolvement is well received.
2. Ensure Cyber Security for your Brand Space

Must ensure the basic norms of cyber security.
Ensure that you are trustworthy as a brand.
Whether you have client information that could
be digital space, financial, card details for
eCommerce brands etc. make sure you are
inferred as SAFE and SECURE brand to transact and
do business with.

3. Content Marketing is Staying Strong

Make sure the following elements of content
marketing should be a part of your Branding 2019
Visual Content (Social Media Marketing Watch
out the channels most relevant to your brand
Video Marketing
Blogging Articles
Online PR
If you plan to use Marketing Automation take
care of the Content Templates
Brand Voice Copy (Copy/Jingles/ Voice Overs
/ Tele-calling Script are all elements of brand
Interaction Management as that is the passive
form of Brand Content that your SEO team is
creating through Social Bookmarking,
Participating in forums etc.
Email Marketing (We will talk in detail about
this in Customer Connect Feedback)

Tip Keep it Simple short and Easy to

4. Set Goals for Scale Up

Scaling-Up the Brand is not just scaling up the
start-up or business. Scale-Up for a Brand is
done in the following terms
Raising the Brand Equity (Paid PR Power
Raising the Brand Capability (Staff
Business Offering Scale-Up (New Market New
Brand Reach (Removing the Geographic Limitations)
5. Is Digital Marketing the way of Branding?

Digital Marketing is the current way of marketing
but that is not branding.
Digital presence is significant, a must.
Digital approachability and interaction is even
more important. Being there is not enough.
Digital Campaigns should be taken seriously
managed properly.
Digital Advertising works differently for each
The only thing constant in digital marketing is
Content. Keep that relevant be truthful with
that. Create a connect digitally rather than just
6. People your Brand Ambassadors
A Brand is known by the people it associates
with, works with, plays with interacts

When we talk about people as the brand
ambassadors we mean any human interface that
the brand is going to have. Your team, your
digital interaction, the emails that your team
shares, the marketing communication or connect
that your brand stakeholders receive.
People who are sharing your social media posts
are also the brand ambassadors. This is the
digital word of timeline and the digital
influencers really make a difference.
7. Brand Engagement Brand Engagement is
experiential marketing. How well are you engaging
with the customers, are you touching them
emotionally, do they feel special about the way
brand connects with them. The idea of Brand
Engagement is to create an experience and thereby
a memory. Allow them to feel your brand.
Go Beyond the Digital ways! Its time for some
Old School Marketing, because old is gold.
Branding 2019 is expected to be more about the
traditional ways of Brand Engagement. Your
audience is getting bombarded with the daily
emails from banks, grocery stores, mobile
offers and the numerous APPs they have signed
8.Customer Inference Feedback It is primarily
the Brand Image Positioning that you have
created. There are bad experiences in every
business but how you handle that mishap, the
unwanted experience is what leads to customer
inference, the feedback counts because a brand
inference be such that a client remembers to talk
more about your positives and is genuinely or
willingly forgets the undesired experience.
  • What could be the probable Customer Inferences
    for a Brand?
  • Candid
  • Honest
  • Transparent
  • Detail Oriented
  • Knowledge Backed
  • Logic Backed
  • Experienced
  • Masters
  • Awesome Team
  • Very Cooperating

  • Customer Inferences for Start-up Brands
  • Naïve but Hard-working
  • They know their game
  • Love their zeal
  • Very Creative
  • Pricing

  • 9. Employer Branding
  • There is no dearth of talent! Agree?
  • There is a scarcity of commitment! Agree?
  • These guys dont know what they seek out of
    career! Agree?
  • There are too many distractions for the young
    talent! Agree?
  • Struggling with unsure and undefined grievances!
  • If you agree to more than 2 points from the
    above, your brand lacks employer branding.

Employees are the base of a brand. They are the
flag bearers and they need to be a part of your
branding. Most of the businesses need human
intervention and the employees are the
impressions of your brand.
10. Advertising vs Branding The advertising for
your brand should be business intensifying as
they should spank the brand but bring in instant
business benefit. When you have to emerge out
reach out and make an impact instantly.
Your advertising budget must be an element of
your branding 2019 and the same can be planned
around the following
  • New Business Development
  • Exhibits Offline Reach
  • Event Branding to touch a larger audience or
  • Personal Branding to reach larger markets or
    new business through networking
  • YouTube Channel
  • High-end PR for citations and coverage.

Wondering where to begin? Connect the
strategist now!Visit