10 Email Marketing Tips That Will Help You Improve Conversions

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10 Email Marketing Tips That Will Help You
Improve Conversions
Straight Up Digital
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Email marketers challenge is to improve the
effectiveness of their marketing strategies to
improve the companys profit. Being cost
effective and efficient are the hallmarks of good
internet marketing. Having an effective email
campaign involves having the right strategy.
Agencies like Straight Up Digital are successful
because they are experts at developing email and
other marketing strategies tailored to particular
companys targeted audiences. Investing a lot of
money and time in marketing can prove uneconomic
unless you have the right strategy in place. Ten
tips to improve your email marketing return on
your investment.
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• Catchy Subject Line
• Like me, you probably get heaps of emails each
  day. What makes you delete some without opening
  and opening others? The subject line so make sure
  yours is highly relevant and interesting.

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• Conversational Language
• Nothing is a bigger turn off than receiving
  boring hard to read emails. So make sure your
  emails are relevant to the point, easy to read,
  understand and add value.

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• Personalize
• There is so much competition in every aspect of
  internet marketing that the only thing that
  really differentiates you from your competitors
  is the personal touch you impart to your readers
  and how they feel towards your brand. Without
  your emails being personalized your customers
  will find a company that they feel cares.
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• Rewards, Promotion and Customer Tailoring
• Your customers need to feel they are important,
  that your brand acknowledges them and offers
  exceptional value so discounts, promotions,
  loyalty and reward incentives help readers feel
  special and that you care about them. The more
  involvement you encourage, the higher value and
  satisfaction you offer in your email promotions
  the higher the return.
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• A Sense of Urgency
• Consider adding a dynamic in all email content,
  suggest that this offer and huge discount can
  only last for a short time. Adding a countdown
  timer instills a sense of urgency that can help
  motivate action or sales.
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• Call to Action
• Always add a strong call to action method, with
  an attractive and valuable reason to click to
  your website and notice your brand.
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• Value
• Always offer an easily perceivable value to
  anyone reading your emails to give them a reason
  to want to visit your site and notice your brand
  as well as wanting more from you. Talk to
  Straight Up Digital about adding value to your
  emails.
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• Transactional Emails
• Include additional product information tastefully
  on all transactional emails such as shipping and
  confirmation advice as well as invoices, because
  consumers are much more likely to read this than
  normal emails.
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• Mobile Optimisation
• All your emails (and websites) must be Mobile
  Optimised as the majority of people use their
  smart devices all the time and unless mobile
  optimised, you will lose over 65 of customers.
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• Track Test and know your Audience
• Know your email history and which are the most
  successful and why so you can target them to the
  right places
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Improving email conversions is all about
personalizing your emails and making them
attractive to the receiver, adding real value for
time spent and giving interesting relevant
content. You need to be mobile optimised test
your conversion rates and know who your readers
are and exactly what they want.  
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Thank You
Straight Up Digital
https//www.straightupdigital.com.au