The Latest Digital Marketing News & Updates | SEO | PPC | SMM | Email Marketing - PowerPoint PPT Presentation

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The Latest Digital Marketing News & Updates | SEO | PPC | SMM | Email Marketing

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Get the latest digital marketing news from Search Engine optimization, Social Media optimization, Pay per Click, Email Marketing and Ecommerce store. Keep up to date with Digital Marketing updated news. – PowerPoint PPT presentation

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Title: The Latest Digital Marketing News & Updates | SEO | PPC | SMM | Email Marketing


1
Digital Marketing
  • PRESENTED BY SAURAV DEO
  • Shout Makers Dream
  • www.shoutmakersdream.com
  • admin_at_shoutmakersdream.com

2
AGENDA
  • Overview
  • Digital Marketing
  • Traditional vs. Digital Marketing
  • Benefits of digital marketing
  • Digital Marketing statistics
  • Search Engine Optimization(SEO)
  • Paid Marketing
  • Social Media Marketing(SMO)
  • Email Marketing
  • Data Analytics
  • Online Reputation Management

3
digital marketing
  • What is Digital Marketing?
  • The promotion of products or brands via one or
    more forms of electronic media. 

4
Traditional vs. Digital Marketing
5
Benefits of digital marketing
6
Digital Marketing statistics
7
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8
Search Engine Optimization(seo)
  • Search Engine Optimization(SEO) is a process of
    making websites as per Google search engine
    guidelines to achieve top ranking and traffics.
  • This is long term process and we achieve this by
    following and implementing various tatics in
    site.

9
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10
Paid Marketing
  • We use paid marketing in order to promote our
    business on various channels and websites.
  • Display Ads.
  • Mobile Ads.
  • Video Ads. on YouTube
  • Shopping Ads.
  • Remarketing Strategies

11
Social Media Marketing
  • Here, we can generate visitors and enhance the
    Brand awareness.
  • We can target both Paid and free marketing
    strategies in social.

12
Email Marketing
  • Email marketing is a form of direct marketing
    that uses electronic mail as a means of
    communicating commercial or fundraising messages
    to an audience.
  • We can generate the business and leads using
    existing and new clients via email.
  • In 2014, for every 1 spent on email marketing,
    the average return was 44.25.

13
Data Analytics
  • Data analytics refers to qualitative and
    quantitative techniques and processes used to
    enhance productivity and business gain. 
  • We work with Google Analytics for analyzing the
    website traffic.

14
Online Reputation Management
  • Online reputation management (ORM) is about
    improving or restoring your name or your brand's
    good standing. This is by countering, weakening
    or eliminating the negative material found in the
    Internet defeating it with more positive
    material to improving your credibility and
    customers' trust in you.

15
  • THANK YOU
  • SHOUT MAKERS DREAM
  • www.shoutmakersdream.com
  • admin_at_shoutmakersdream.com
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