Advertising, Public Relations, And Related Services Global Market Report 2018 - PowerPoint PPT Presentation

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Advertising, Public Relations, And Related Services Global Market Report 2018

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The global advertising, public relations and related services market was valued at around $748 billion in 2017. – PowerPoint PPT presentation

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Title: Advertising, Public Relations, And Related Services Global Market Report 2018


1
Advertising, Public Relations, And Related
Services Global Market Report 2018
2
Topics Covered
  • Advertising, Public Relations, And Related
    Services Global Market Size
  • Advertising, Public Relations, And Related
    Services Global Market Trend
  • Advertising, Public Relations, And Related
    Services Global Market Segmentation

Advertising, Public Relations, And Related
Services Global Market Report 2018
3
Introduction-
  • The advertising, public relations and related
    services market comprise establishments offering
    services for planning, developing, creating and
    managing advertisement and promotional activities.

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4
Companies covered-
  • WPP PLC
  • Omnicom Group
  • Publicis Groupe S.A.
  • Dentsu Inc.
  • Interpublic Group

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5
Countries Covered
  • USA
  • China
  • Germany
  • Brazil
  • Japan
  • UK
  • Spain
  • Russia
  • France
  • Australia
  • Italy
  • India
  • Rest of the world

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6
Advertising, Public Relations, And Related
Services Global Market Trend
  • Companies in the advertising, public relations
    and related services market are using events and
    occasions to increase consumer reach and brand
    awareness. This includes events such as
    presidential elections, festivals, sports events
    such as Olympics and FIFA, or even releases of
    high budget movies.

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7
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8
Advertising, Public Relations, And Related
Services Global Market Segmentation
  • Advertising Agencies
  • Public Relations (PR) Agencies
  • Media Buying Agencies
  • Media Representatives
  • Outdoor Advertising
  • Direct Mail Advertising
  • Advertising Material Distribution Services

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9
Critical Data Points
Metrics Indicators
Enterprises Facilities, Employees, Consumption, Expenditure
Customers Segmented By Age, Sex, Behaviour, Attitudes
Economics Data Output, Income
Infrastructure Houses, Roads, Schools And Hospitals
Processes Procedures, Transactions, Contracts
Metrics Indicators
Sales Data Market Sales, Sales By Segment
Market Shares Sales Of Leading Competitors
Units Sold Units/ Volumes/ Weights Sales/ Stock
Imports Exports Import And Export Values And Volumes
Production Data Output, Capacity

 
10
Across 11 Countries and 5 Regions
Russia
Europe
UK
Germany
France
Italy
Spain
Asia
China
USA
Japan
Middle East Africa
India
Americas
Brazil
Oceania
11
Get In Touch
Whatever your need be, at The Business Research
Company we provide research consulting solutions
for businesses, government agencies
consultancies, and market research companies.
12
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13
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14
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15
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