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Top Digital Marketing Trends for 2019

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Digital marketing is the fastest growing area for marketers to keep ahead of their competition, for brand awareness and sales they need to keep up to date with current trends, technologies and strategies. Here are some of the biggest digital marketing trends to follow in 2019. – PowerPoint PPT presentation

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Title: Top Digital Marketing Trends for 2019


1
Top Digital Marketing Trends to Follow in 2019,
You Cant Ignore!!!
Digital marketing is the fastest growing area for
marketers to keep ahead of their competition,
for brand awareness and sales they need to keep
up to date with current trends, technologies and
strategies. Here are some of the biggest digital
marketing trends to follow in 2019. Focus on
Authenticity 86 consumers states that
authenticity is an important factor when
deciding what brands to support. This number is
even higher among millennials. Since people
place more trust in humans than in brands,
influencer marketing has been, and still is,
trending up. As consumers are increasingly
showing no trust of advertising and marketing,
not even authenticity but even brutal honesty is
becoming critical for brands and the subject of
worry because these days competition is
tough. Always try to motivate your customers to
share their experiences and reviews with your
brands. It will definitely show off, as consumers
are more likely to say
2
  • that content created by a consumer is authentic
    compared to content created by a brand or
    company.
  • Quality Content for improving SEO Search engines
    algorithms have changed their recently instead
    of keywords now they show preference to quality
    of content around the particular topics. As such
    marketers have started linking content to form
    clusters around topics relating to their
    category.
  • Focus on Long Tail keywords into your content.
    Interlinking website pages with keywords.
    Meaning when one page performs well the entire
    website will get a boost and gain traffic and
    ranking.
  • Mobile Marketing Mobile marketing is a part of
    digital marketing aimed reaching at target
    audience on their Smartphone, tablets, and/or
    other mobile devices, via websites, email, SMS
    and MMS, social media, and apps. Why Mobile
    Marketing is on peak these days
  • More than 1.2 billion people worldwide using
    mobile.
  • A person spend an average of 2.8 hours on mobile
    daily compared to 2.4 hours on desktop.
  • By 2019 79 of advertising spend will be on
    mobile advertising.
  • 80 of social media time is spent over the
    smartphones.
  • 88 of users who search for a local business on
    mobile visit it within 24 hours.
  • 89 of mobile usage is spent on apps.
  • The first statistic alone stresses the importance
    of mobile advertising. 1.2 Billion users.
  • With so many people using mobile and having
    access to the internet almost anywhere they go
    the importance of mobile marketing is necessary.

3
  • Thats why companies are putting such focus on
    their mobile marketing campaigns and thats why
    you should be adopting a mobile marketing
    strategy for your brand too.
  • Video Marketing We don't say, These numbers will
    show the importance of incorporating video into
    your digital marketing strategy in 2019
  • 70 of consumers say that they have shared a
    brands video they liked.
  • 73 of businesses say videos have improved their
    conversion rate.
  • 52 of consumers say that watching product in a
    videos makes them more confident in online
    purchase decisions.
  • 65 of executives visit the marketers website
    and 39 call a vendor after viewing a video.
  • SO these are the impacts of video on consumers.
    And dont think only YouTube. To gain higher
    engagement with your video marketing, you can
    make a video post or start a live broadcast on
    Facebook, Instagram or LinkedIn.
  • Live video is gaining popularity, with a large
    number of businesses using it for interviews,
    reviews, product demos and behind the scenes
    glimpses of events, life in the office, how
    products are made, etc.
  • Corporate video marketing is on peak, dont
    avoid.
  • Voice Search Smart Speakers on Peak One third
    part of the 3.5 billion searches performed on
    Google every day are voice searches, with
    personal assistant (Google's Assistant, siri)
    devices leading the way. Their capacity for
    recognizing human speech has improved
    significantly, they can be incredibly capable and
    helpful in both searching for information on the
    Web and doing things around the house.
  • How will businesses adapt to these changes? For
    now, there is no answer to this question.
  • According to a study, that by 2020, half of all
    search queries will be voice-based.

4
Understanding the variation of voice search and
implementing them into your marketing strategy
will definitely do worthwhile for your
brand. Visual Search Visual search has taken
the user experience to a totally new level. With
visual search, users can upload their image to
conduct a search and to get more specific
results. Big brands such as Google, Pinterest
and Microsoft have been focused on developing a
stronger competition in interactive SEO Services
visual search. As 93 of consumers consider
visuals to be the key deciding factor in a
purchasing decision, visual search engines are
bound to revolutionize the retail
industry. Marketers can get the boundary on
competitors by jumping on the visual search
trend in 2019 to draw customers and serve them
the perfect product and make them
happy. Conclusion 2019 will going to be about
better consumer experience with personalization,
automation and visual world technology. New
marketing trends come to the surface year by
year. Some of them will stay to reshape the
industry some of them fade away pretty quickly
as they come into the existence. Do your
research. And when needed adapt. For any
query, visit Digital Marketing Company in
Udaipur.
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