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For more course tutorials visit www.newtonhelp.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy MKT 435 Week 3 How Attitudes are Influenced – PowerPoint PPT presentation

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Title: MKT 435 Education Begins/newtonhelp.com


1
MKT 435 Education Begins/newtonhelp.com
2
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 All Assignments
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  •  
  • MKT 435 Week 1 Consumer Behavior and Marketing
    Paper
  • MKT 435 Week 2 Porsche Case Study
  • MKT 435 Week 3 Part I Consumer Behavior and
    Marketing Strategy
  • MKT 435 Week 3 How Attitudes are Influenced

3
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 All New Assignments
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  •  
  • MKT 435 Week 1 Impact of Consumer Behavior on
    Marketing Strategy Paper
  • MKT 435 Week 2 Brand Personality Presentation (2
    PPT)
  • MKT 435 Week 3 Internal and External Influences
    Marketing Paper
  • MKT 435 Week 3 Impact of Cultural Values on
    Consumer Behavior Paper

4
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 1 Consumer Behavior and Marketing
    Paper
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • Choose a company with which you are familiar.
  • Prepare a 1,050- to 1,400-word paper in which the
    interrelationship between consumer behavior and
    marketing is discussed.
  • Find three specific examples of the companys
    marketing strategy and its relationship with
    consumer behavior. Examples may include
    mission/value statements, print advertising,
    website content, press releases, among others.
    Using these examples, what is your opinion of how
    the company uses the understanding of consumer
    behavior to create and implement its marketing
    strategy?

5
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 1 Impact of Consumer Behavior on
    Marketing Strategy Paper
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 435 Week 1 Impact of Consumer Behavior on
    Marketing Strategy Paper
  • Choose an organization with which you are
    familiar.
  • Write a 700- to 1,050-word paper in which you
    review the impact of consumer behavior on this
    organizations marketing strategy.
  • Review and evaluate a specific example of how
    this organization utilized its knowledge of
    consumer behavior to adjust its marketing
    strategy.
  • ? How did this organization figure out what its
    target market wanted?

6
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 2 Brand Personality Presentation (2
    PPT)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • This Tutorial contains 2 Presentation
  • MKT 435 Week 2 Brand Personality Presentation
  • Resource Consumer Behavior Building Marketing
    Strategy, Ch. 10
  • Choose an organization with which you are
    familiar or use the organization you chose for
    the Week 1 assignment.
  • Create an 8- to 10-slide Microsoft PowerPoint
    presentation with speakers notes representing
    how this organization manages and develops its
    brand personality, and deliver the following

7
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 2 Porsche Case Study
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • Read the Porsche case study found in Consumer
    Behavior on pages 52-53.
  • Write the answers to the following questions 1,
    2, 3, 4 and 6 at the end of the case. Use the
    worksheet to answer the questions. The paper will
    need to be 700 to 1,050 words in total length.
  • Format the paper consistent with APA standards.
  • Click the Assignment Files tab to submit your
    assignment.

8
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 3 How Attitudes are Influenced
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • Write a 1,050- to 1,400-word paper in which you
    write about the following scenario
  • What was your attitude about this
    course before it started?
  • What factors influenced that attitude?
  • How has your attitude toward the course
    changed now in the third week of class?
  • Refer to attitude and motivation
    theories as discussed in Chapter 6 to support
    your reasoning for the before and after attitudes
    you describe.

9
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 3 Impact of Cultural Values on
    Consumer Behavior Paper
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 435 Week 3 Impact of Cultural Values on
    Consumer Behavior Paper
  • Choose one of the following changes in Cultural
    Values to review and discuss (1) green
    marketing, (2) cause-related marketing, (3)
    gender-based marketing, or (4) marketing to gay
    and lesbian consumers.
  • Write a 700- to 1,050-word paper in which the
    interrelationship between consumer behavior and
    changes in cultural values is reviewed.
  • Find three specific examples of organizations
    marketing to these changes in cultural values.
    Examples may be mission/value statements, print
    advertising, web site content, press releases,
    among others.

10
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 3 Internal and External Influences
    Marketing Paper
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 435 Week 3 Internal and External Influences
    Marketing Paper
  • Resource Consumer Behavior Building Marketing
    Strategy, Ch. 3
  • Select a new product or service that will be
    launched by either an existing organization or
    one you will create. This will be the product or
    service you will use for the remainder of the
    team assignments due in Weeks 4 and 5.
  • Obtain your instructors approval of your teams
    product or service before beginning this project.
  • Develop a 700- to 1,050-word analysis explaining
    the following headings

11
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 3 Part I Consumer Behavior and
    Marketing Strategy
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • Write a 700- to 1,050-word paper in which the
    team discusses the following
  • A brief overview of the company and the
    product and its marketing strategy.
  • An examination and discussion of the
    external factors that influence the companys
    target market.
  • Find 5 examples of the companys
    marketing communications and discuss each
    communications example, addressing how the
    company recognizes external factors that
    influence its consumers behavior. Examples of
    Marketing Communications types are print
    advertising, press releases, brochures, flyers,
    banner ads, etc.

12
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 4 Consumer Decision Making
    Presentation
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 435 Week 4 Consumer Decision Making Process
  • Analyze a recent purchase you made of a durable
    good (durable goods are goods that dont wear out
    quickly or those that have a lifespan of more
    than three years computers, cars, mobile
    phones, kitchen appliances, etc.)
  • Make a presentation of 10-12 Slides
  • Base your review on the following six steps in
    the consumer decision process
  • 1. Problem recognition
  • 2. Information search

13
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 4 Examine a Communication Tool
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • Choose a marketing communication tool used by a
    brand about which you are passionate. Examples of
    Marketing Communications types are print
    advertising, press releases, brochures, flyers,
    banner ads, etc.
  • Create a Poster Board presentation in which you
  • Present the communication tool
  • Discuss how effective it is in
    attracting and retaining customers, and
    communicating the companys focus on customer
    satisfaction.

14
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 4 Part II Consumer and Behavior
    Marketing Strategy
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • Write a 525- to 700-word paper in which the team
    explains the roles of family, culture, and
    subculture influences on the companys target
    market purchasing behavior.
  • Discuss how the company can use learning and
    perception theories in attracting and retaining
    target market members. Provide a brief
    description of the theory with specific examples
    of using it in a marketing communication
    strategy.
  • Format the paper according to APA standards.

15
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 4 Team Consumer Decision Making
    Paper
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • MKT 435 Week 4 Consumer Decision Making Paper
  • Utilize the same product/service your team chose
    for Week 3.
  • Developa 700- to 1,050-word response that
    analyzes the following
  • ? Discuss the potential importance of each type
    of situational influence in developing a
    marketing strategy for your product/service.
  • ? Review whether your market segment is aware of
    the problem that your product/service serves to
    eliminate. How is your marketing strategy
    impacted by this awareness?

16
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 5 Consumer Decision Making Process
    Analysis
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • Analyze a recent purchase decision you made using
    the steps in the consumer decision making
    process. The consumer decision making process is
    discussed in Chapter 14, pages 341-346.
  • Submit a detailed outline in which you show the
    steps you took in making the purchase decision
    and the rationale behind each step. An example of
    a detailed outline can be found in the Center for
    Writing Excellence.
  • Click the Assignment Files tab to submit your
    assignment.

17
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 5 Final Consumer Behavior and
    Marketing Strategy
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • Create and present a 10- to 12-slide PowerPoint
    presentation of Part III.
  • Develop a segmentation analysis of the companys
    target market. Address each variable of
    segmentation (geographic, demographic, behavioral
    and psychographic) that is significant in
    attracting the target market. Provide specific
    examples of product attributes and benefits for
    each segmentation variable identified as
    relevant. Refer to Chapter 2 for segmentation
    variables.

18
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 5 Impact of Online Crowdsourcing on
    Marketing Strategy Paper
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • This Tutorial contains 2 Papers
  • MKT 435 Week 5 Impact of Online Crowdsourcing on
    Marketing Strategy Paper
  • Evaluate an online crowdsourcing site. Examples
    include, Dells Ideastorm, and Starbucks.
  • Write a 750- to 1,050-word paper in which you
    review a crowdsourcing site.
  • Marketing has evolved in its relationship to
    customers. Marketing to consumers has shifted to
    marketing for consumers. Marketing for consumers
    has the power to choose whether they want to
    create a dialogue.
  • ? How has the organization leading the
    crowdsourcing utilized consumers to help build
    its organization?

19
MKT 435 Education Begins/newtonhelp.com
  • MKT 435 Week 5 Team Global and Online Marketing
    Strategy Presentation
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • MKT 435 Week 5 Global and Online Marketing
    Strategy Presentation
  • Resource Consumer Behavior Building Marketing
    Strategy, Ch. 15
  • Utilize the same product/service that your team
    chose for Week 3.
  • Prepare a 15- to 20-slide Microsoft PowerPoint
    presentation with speakers notes illustrating
    your cross-cultural, Internet, mobile, and social
    media marketing strategy
  • Include the following in your presentation
  • ? Choose a country where you will introduce your
    product/service after you have introduced it in
    the United States.

20
MKT 435 Education Begins/newtonhelp.com
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