Importance of Call to Action Button & It’s Position in Website Design

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Today any digital product available in the market
consists of small elements which are expected to
function in a certain way. To make a system so
smart and self-explanatory, you need to pay
attention to details. One of the most important
parts of any website design or app especially in
the e-Commerce sector is the Call-to-Action
button. Simply placing a CTA anywhere on the web
page will not address your requirement. Hence it
is a must to determine its importance and place
it at a perfect position. Each and every element
or lets say the button is a vital part of any
user interface and that defines the quality of
the UX / UI design as well as conversion rates on
websites. UI buttons on any website are different
based on the features and usability. We are here
to discuss the various types of call-to-action
buttons their importance, their functionality,
its role in the navigation and ultimately the
business goals. Lets understand why
a professional website design company emphasizes
CTA placements and why it is important to attract
leads.
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Importance of a Call to Action (CTA) Button? A
call-to-action button is an important element of
any user interface is it web or mobile. Its main
aim is to encourage people to take certain
actions that take them to a particular page or
screen e.g. contact us page, newsletter
subscription, sign-up or to make an impact on
some kind of online booking. Website Development
Companies that offer responsive website design
services purposely make the CTA buttons
noticeable so that people couldnt resist but
click the tab and take the required steps. Hence,
you will notice most of the call-to-action
buttons are bold and has microcopy with a
specific call-to-action text like Book Now, Make
Payment or Contact Today which induces users to
act accordingly. How is a CTA Button Beneficial
to your Website? The ultimate business
expectation from the call-to-action buttons
is lead generation and rise in the online
purchase. An appealing and attractive CTA button
entices the prospect and makes them immediately
click and jump to the next stage like filling up
the contact us form or order a product on the
internet. It is a great way to lead the sales to
funnel from one stage to another and assisting
the users to learn more about the product or
service. At times content written by
professionals also doesnt guarantee the amount
of user-engagement a tiny call-to-action (CTA)
button does. If a CTA button is not placed
prominently people will simply visit your website
and leave. People still have a wrong notion of
how an ideal CTA button should be. They feel a
large, bright colored button will suffice the
requirement. However, there is much more to the
CTA button ensuring the effectiveness of a Call
to Action.
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• What makes a CTA Button Powerful and Commanding?
• The Size A proficient website design agency has
  an eye for detailing and hence size is one of the
  important components for them. It is one of the
  common tools which separate the UI elements based
  on the importance. As CTA is the priority its
  ultimate goal is to draw the attention of the
  users and hence designers make them stand out
  from other buttons, which can be done through
  size. Large buttons can be noticed easily. While
  making the CTA button visible the designers
  cannot compromise on the aesthetics of the design
  and hence all the other elements also need to be
  considered to balance the hierarchy. As per Apple
  recommendations, CTA in a mobile UI should be
  4444 whereas Microsoft suggests it should be of
  3426 pixels.
• Color and Shap To make the CTA button noticeable
  it is important to choose the right color and
  shape. Psychologically human mood and behavior
  highly relate the visual surroundings. Knowingly
  or unknowingly human minds react to colors hence
  choosing the right color and right shape will
  work wonders. Just keep in mind the background
  color. Your buttons background color should be
  contrasting so that your CTA stands out from
  other UI elements.

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• The Position The position of the CTA button is
  the most crucial factor of any website. If the
  button is placed in an area where users cant
  locate them then all the other facts such as
  size, color and share might not work. Hence
  positioning and locating it is the key. According
  to expert custom website design services
  companies, when a user lands to a web page the
  foremost thing they do is scan the page which
  gives them a clear idea of whether or not they
  will be interested in browsing further. Taking
  this act into account designers should
  prominently place the buttons where the users are
  ought to go. The scanning pattern for website
  pages is usually among F and Z patterns.
• Microcopy Microcopy plays a very important role
  in defining the action of that particular button
  on the page. It prompts the customers of the next
  step they can take on that particular page.
  Microcopy usually comprises buttons and menu
  copy, error messages, terms and conditions and
  other instructions. An ideal and efficient CTA
  Microcopy is usually short and powerful which
  quickly grabs the users attention.
• Key Takeaways
• Call-to-action buttons are the most powerful
  elements on a website which are meant to drive
  leads and sales on any business website. This
  definitely encourages good online conversion rate
  and more sales. If you have outsourced your
  project to a website design development company
  in India, you can rest assured of this crucial
  part of your website design process. The
  experienced designers pay deep attention to
  detailing and hence make sure the Call-to-Action
  button on your site and each product page are
  prominently placed to catch user attention
  quickly.

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