How to leverage your Google My Business page and optimize your local listing

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(No Transcript)
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How to leverage your Google My Business page and
optimize your local listing
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TABLE OF CONTENT

• What is local SEO?
• What is local search?
• What are local SERPs?
• What is Google My Business?
• What are the features of Google My Business?
• What are citations?
• 3 deciding factors to outrank your competitor in
  local search
• 5 Main Local SEO services
• 10 Advantages of local SEO

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• Although businesses have realized the advantages
  of Google My Business, they are yet to explore
  the same professionally to get complete benefit.
  In this article, we will not only explore the
  advantages of Google My Business, but we also
  discuss local SEO at a decent depth.

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What does local SEO mean?

• Local SEO (Search Engine Optimization) is
  arguably the best way to market your local
  business effectively. It is a tool which helps in
  promoting a local business just when its
  potential customers are looking for the same.
  Standard SEO practices are employed in local SEO
  as well, and they usually deliver more
  significant results.

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What does local search mean?

• First of all, let us ponder over the difference
  between standard informational search and local
  search.
• People can rank their websites based on high
  authority and good SEO when someone does a
  standard informational search. A typical example
  is someone searching for how to fix my corrupted
  hard drive?.
• Interesting fact 46 of the searches done online
  are local searches!

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 What is the meaning of Local SERPs?

• Search engine result pages of a local search are
  called Local SERP. Google is increasingly
  striving to satisfy the queries with local intent
  in the local three pack itself. (Local three
  pack is nothing but the three business listings
  displayed below the Google map during a local
  search.)

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Google My Business basics

• Your business profile on Google is known as
  Google My Business (GMB) page. One can add or
  claim a Google listing. GMB page feeds
  information to the local three pack too and
  hence has to be maintained in the most up to date
  manner. You can display your basic information
  (NAPW Name, Address, Phone number, Website),
  add pictures, describe your product or service, 
  manage your reviews, notify your opening hours,
  inform about holidays and so on using your GMB
  page.

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Advantages of Google My Business

• Let us ponder into the advantages of Google My
  Business
• 5.1. Posts with links to your website
• Anyone who searches for a product or service
  related to your vertical would be taken to your
  Google My Business page where they can also view
  your posts. Whats more? There is an option to
  link those posts to your website. This is one of
  the biggest advantages of Google My Business.

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• 5.2. Question and Answers
• Anyone with a Google account can ask any question
  regarding your business, and it can be answered
  by anyone else with a Google account. This
  feature builds engagement and is one of the many
  advantages of Google My Business.
• 5.3. Photos and a 360-degree view of your
  enterprise
• You can upload photos of your enterprise along
  with a video showcasing the 360-degree view of
  your enterprise. You could leverage this
  advantage of Google My Business effectively by
  inviting your customers or local guides to post
  pictures of your enterprise.

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• 5.4. Address and location on Google Map
• Optimizing the location of your business on the
  Google map ensures that your enterprise is found
  easily by your potential customers and this will
  increase footfalls to your store. This is a prime
  advantage of Google My Business.
• 5.5. Messaging
• You can receive inquiries or messages to your
  registered mobile number by activating a simple
  feature on your Google My Business page. This
  advantage of Google My Business is yet to be made
  use of to the fullest as many business owners
  have not activated the messaging option.

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• 5.6. Make an appointment option
• You can upload relevant URL and take the visitors
  of listings directly to your book an
  appointment page. This will ensure that you
  wont lose a potential customer by not pitching
  in at the right time. When you look at the
  biggest advantage of Google My Business which
  would directly result in better sales, we will
  pick this one.

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What does citation mean?

• Any online platform where the NAPW of your
  enterprise is mentioned is known as a citation.
  These citations are more useful when it is
  received from a website related to your business.
  There are structured and unstructured citations.
  The structured ones are those where n you are
  asked to fill out a form to claim your business
  listing and your details would be reflected on
  your business page. Unstructured ones are
  basically mentions in social media and press.
  There would be unstructured mentions on the
  websites. Any citation is another advantage of
  Google My Business page that the digital world is
  yet to make use of to its fullest potential.
• Interesting fact 68 of customers feel that they
  would not use the services of an enterprise if
  the information on local directories are
  incorrect.

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Three deciding factors to outrank your competitor
in local search

• Proximity  The closeness of your enterprise to
  the location from where the local search is
  initiated
• Relevance  The service offered by your
  enterprise should be an exact match or a near
  match to the search string of your potential
  customer
• Rating and Reviews  Good ratings and reviews
  make sure that your enterprise makes it to the
  elite local three pack!

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Five Main Local SEO services

• Localizing your website  Your website will be
  optimized in such a way that local search engine
  picks them up more easily.
• Building citation  Getting or building as many
  citations in relevant business websites
• Claiming the Google My Business listing of your
  enterprise  Surprisingly, about 44 of
  enterprises are yet to claim their Google My
  Business listing and it is the first step towards
  optimizing your online presence.
• Managing ratings and reviews  Ratings and
  reviews either make or break your online
  reputation and managing them on a regular basis
  is of utmost importance.
• Naturally obtained backlinks  or Natural links /
  Quality links / Good backlinks is a reference to
  a website /source/ content.

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Ten Advantages of local SEO

• Local customers are turning to the internet to
  find a product or service near them  The first
  face of your business is no longer your showroom
  but an online listing of your business!
• Highly targeted and timely  Be visible at the
  right place at the right time by leveraging local
  SEO.
• Highest conversion rate  Many local searches
  result in clickthroughs for your website and
  calls to your phone number. You will be one step
  away from getting business with proper local SEO.
• Mobile internet is ever expanding  The
  clickthrough and conversion rate of mobile
  searches are significantly more than that of the
  desktop. With the penetration of smartphones into
  tier two cities, mobile searches are playing a
  decisive role in lead generation.

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• Good ROI  Local SEO has an unrefutable record of
  yielding good ROI irrespective of the nature or
  size of business.
• Leave your competitors behind Only 44 of
  business have claimed their listing  Claiming
  your listing and maintaining the same would
  ensure ownership and management of your digital
  presence.
• It is absolutely free  As of now, the Google
  listing is absolutely free, and it has more than
  three fourth of the market share among all search
  engines.
• Print media is falling  Gone are the days when
  you would feel that advertising in local
  newspapers would ensure more footfalls. There are
  more effective, smarter, inexpensive ways of
  marketing!

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• 85 trust online reviews on par with personal
  recommendations  An interesting, as well as good
  news for the businesses, is that reviews from
  unknown people online are trusted by around 85
  of the population which speaks volumes about the
  need for proper review
• Voice-based searches are most often for local
  searches  Voice based searches are more often
  done with a local intent to it, and local SEO
  gains more value due to the same.

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• THANK YOU