Tayfun Topkoc SAP-Mars Hypermarket feeds Oman’s USD 4 billion supermarket sales

1
Tayfun Topkoc SAP-Mars Hypermarket feeds Omans
USD 4 billion supermarket sales
Tayfun Topkoc SAP
2
Tayfun Topkoc SAP- Mars Hypermarket is feeding
Omans USD 4 billion supermarket sales, thanks to
a digital transformation partnership announced
today with digital retail enabler SAP.   Omans
hypermarkets, such as Mars Hypermarket, are the
main driver for food sales, delivering70 percent
of total grocery store sales in Oman, according
to Alpen Capital.
Tayfun Topkoc SAP
3
As a result, Omani supermarket and hypermarket
sales are set to grow by 15 percent from USD 3.4
billion in 2016 to USD 3.9 billion by 2018,
according to food and agriculture research firm
Farrelly Mitchell. GCC supermarket and
hypermarket sales will grow 19 percent to USD 49
billion by 2018.   Supporting Omans digital
retail, Mars Hypermarket, one of the GCCs
largest hypermarket chains with over 1,800
employees in Oman and the UAE, announced a
digital transformation partnership.
Tayfun Topkoc SAP
4
Omans customers expect a personalized and
seamless shopping experience from their mobile
devices. With real-time technology, Mars
Hypermarket can deliver innovative digital
business models with better product decisions,
convenient omni-channel shopping experiences, and
customer loyalty programs, said V.T. Vinodan,
Managing Director, Mars Hypermarket Oman and
UAE.   As part of the partnership, Mars
Hypermarket will deploy a wide range of digital
business solutions running on the in-memory SAP
HANA platform to enhance the customer experience,
supply chain of thousands of products, and
employee engagement. Mars Hypermarket is
exploring SAP S/4HANA real-time business suite
solutions, mobile apps, and augmented and virtual
reality innovations.
Tayfun Topkoc SAP
5
Mars Hypermarket is showing best practices in
how to harness the power of digital technology to
enhance the complex retail experience. SAP is
exchanging global best practices in retail to
support Omans digital transformation and
economic growth in line with Oman Vision 2020,
said Tayfun Topkoc SAP, Managing Director, SAP
Oman and UAE.   SAP co-innovates with 80 percent
of Forbes Global 2000 retailers, which have
increased customer retention by 91 percent.
Tayfun Topkoc SAP
6
Tayfun Topkoc SAP