How to create a website that keeps customers - PowerPoint PPT Presentation

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How to create a website that keeps customers

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Start with these tips to create a successful website that keeps your customers returning. – PowerPoint PPT presentation

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Title: How to create a website that keeps customers


1
How To Create A Website That Keeps Customers
Returning
2
  • Creating a successful website is not a single
    goal, but a three-stage achievement. It has to
    attract more visitors while enthralling them into
    lingering longer on the site and encouraging
    re-visits from the usual customers. Such high-end
    aim can be achieved only by strategically
    planning the growth and expansion of the site.

3
  • The hardest step lies in the conversion of a site
    visitor into a customer. The next step guarantees
    the life-span of your customers by making them
    re-visit your website.
  • Let us discuss some easy methods by which you can
    encourage your customers to revisit your website.

4
Website Design and Ease of Use
  • The time that your customers spend on your
    website depends on the aesthetic aspect of your
    site along with its quality and ease of use. The
    basic satisfaction to be fulfilled is to have a
    good design along with easy navigation options to
    make the customers feel at ease with the website
    without much hassle. The customer must be able to
    easily find information or product that they
    intend to find. Enlisted are some pointers that
    are essential in designing a good website.

5
  • Ensure compatibility with desktops, tablets, and
    mobile phone screens.
  • Use appropriate and easy to understand
    commendable language.
  • Use images and videos to convey your messages.
  • De-clutter to avoid any confusion on the website.
  • Add a prominent search bar on your site.

6
Website design should focus around your users
needs, if a website isnt aesthetically pleasing
or intuitive your website can become redundant
and users will bounce from your web page.
7
Content Design and Website Usability
  • The easiest way to give your visitors a reason to
    come back to your site is by creating relevant
    and engaging content. Though the norm of a
    successful return-visitors site is to follow a
    simple content, as a rule, adding a small segment
    of entertaining and interesting content can pique
    the fun for your website and thus its
    return-visitors count. Most visitors than visit
    any eCommerce website have a product in mind
    already. So give them easily accessible search
    bar options for comfort without time waste on
    unnecessary clicks. Pointers for keeping your
    customers interested on your site are

8
  • Place your search bar on top where it is easily
    visible.
  • Place your new contents on highlighted format.
  • Follow this arrangement with popular contents.
  • Show the products that would complement the
    previous products purchased by the customer.
  • Show all the offers up front on your site with
    exciting images.

9
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10
Post Purchase Customer Engagement
  • Maintaining a proper communication channel with
    the customer after a successful purchase of a
    product is essential to encourage their re-visit.
    Send them emails asking for a review of the
    product. Update them via email on any upgrades or
    offers related to the product. Send them
    newsletters or posters to give the knowledge
    about your newly arrived products. Offer ideas on
    increasing the life of the product or requesting
    service when the product is at fault. Some
    pointers for encouraging re-visit

11
  • Offer some reduced costs on other products that
    are linked to the originally purchased item.
  • Educate them on better uses of the product.
  • Update them on seasonal events if any.
  • Make the first experience of your customers
    memorable to make an impression on the quality of
    the site. This will guarantee the customers to
    return to your site and become brand messengers
    of your site.

12
  • Thinking of building a new website or updating
    your existing one? Get in touch with us or learn
    more about our Services and custom web
    design service.

13
Thank You
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