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MKT 498 Inspiring Minds/newtonhelp.com

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For more course tutorials visit www.newtonhelp.com MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications MKT 498 Week 2 Product and Market Identification MKT 498 Week 2 Trends in Marketing Communications MKT 498 Week 3 Competitive and Segmentation Analysis Presentation MKT 498 Week 3 Advertising Tools in IMC Plans – PowerPoint PPT presentation

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Title: MKT 498 Inspiring Minds/newtonhelp.com


1
MKT 498 Inspiring Minds/newtonhelp.com
2
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Entire Course (New Syllabus)
  •  
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • MKT 498 Week 1 Purpose and Value of Integrated
    Marketing Communications
  • MKT 498 Week 2 Product and Market Identification
  • MKT 498 Week 2 Trends in Marketing Communications
  • MKT 498 Week 3 Competitive and Segmentation
    Analysis Presentation
  • MKT 498 Week 3 Advertising Tools in IMC Plans
  • MKT 498 Week 4 Analysis of Marketing
    Communication Tools Paper
  • MKT 498 Week 5 Marketing Communications Plan
    Executive Summary

3
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Final Exam Guide
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • Complete the Final Examination (50 questions in
    True/False, Multiple Choice, and Multiple Select
    format).
  • Multiple Choice and Multiple Select
    Questions
  • 1 The foundation of an IMC plan includes
    which of the following elements? (Check all that
    apply)
  • 2 A system of partnerships and alliances
    that a firm creates to source, augment, and
    deliver its offerings is called ________.

4
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 1 DQ 1
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • What is integrated marketing?
  • What is the value of integrated marketing in
    todays business environment?
  • How is integrated marketing different from
    traditional marketing?

5
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 1 DQ 2
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • What are the "non-quantifiable" tools in
    marketing? How can these tools be evaluated? What
    is the value of using these tools? How can you
    justify the use of non-quantifiable tools for
    creating a marketing strategy for a marketing
    plan?

6
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 1 DQ 3
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • What are the different types of tools available
    for businesses to conduct marketing analyses? How
    are the outcomes different? How are the different
    tools for marketing analyses important in
    developing an integrated marketing communication?
    Provide an example.

7
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 1 Individual Assignment Purpose and
    Value of Integrated Marketing Paper (New)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 1 Individual Assignment Purpose and
    Value

8
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 1 Individual Assignment Purpose and
    Value of Integrated Marketing Paper
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • Write a 700- to 1,050-word paper in which you
    describe the purpose and value of integrated
    marketing. (2 points)
  • In your paper, investigate an existing company
    and determine if the company has an integrated
    marketing campaign for one of the products or
    services they sell. Address the following in your
    paper

9
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 1 Purpose and Value of Integrated
    Marketing Communications
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 1 Purpose and Value of Integrated
    Marketing Communications
  • Select a product or service from a company with
    which you are familiar.
  • Write a 1,050- to 1,200-word paper in which you
  • ? Analyze the purpose and value of an integrated
    marketing communications (IMC) plan.

10
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 2 DQ 1
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • Why is it important to have a unique competitive
    advantage (often called a unique selling
    proposition, or USP)? Is a competitive advantage
    perceived or real?

11
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 2 DQ 2
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  •  
  • What is a target market? How do you segment a
    market to identify a target market? What is the
    value of identifying the optimal target market
    for a product or service?

12
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 2 DQ 3
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • How does demographic and geographic data
    collection differ from psychographic and life
    cycle data collection? What is the value of each?
    Provide examples.

13
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 2 DQ 4
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  •  
  • What assessment tools might a business use to
    determine what your competition is doing? How do
    you collect data on the competition? Provide
    examples.

14
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 2 DQ 5
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • What is the value and purpose of a marketing
    positioning statement? How does the assessment
    affect the development of the marketing position?
    How often should the marketing position change or
    be reviewed? Does it depend on the type of
    business or customer? Provide examples.

15
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 2 DQ 6
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • Why is product life cycle important? What changes
    should occur in advertising, sales, and promotion
    at the various stages of the product life cycle?
    Provide examples.

16
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 2 Individual Assignment Marketing
    Analysis Tools Table
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  •  
  • Complete the Marketing Analysis Tools Table which
    is posted in the Course Materials Forum. This
    table lists the various tools that are used by
    marketers to analyze product positioning,
    competitive positioning, customer perceptions,
    and distribution-channel analysis. Fill in the
    blanks with the appropriate information that
    describes the tool and that then compares the
    strengths and weaknesses of using each tool to
    create a marketing strategy.

17
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 2 Individual Assignment week 2
    Competitive Advantage and Objectives
    Analysis(New)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 2 Individual Assignment week 2
    Competitive Advantage and Objectives Analysis

18
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 2 Product and Market Identification
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 2 Product and Market Identification
  • Prepare for the Marketing Communications Plan
    Executive Summary due in Week 5, by addressing
    the following
  • ? Discuss the product or service each team member
    wrote about in their individual Week 1 Purpose
    and Value of Integrated Marketing Communications
    assignment.
  • ? Select one of these products or services to use
    in the upcoming team assignments.

19
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 2 Trends in Marketing Communications
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 2 Trends in Marketing Communications
  • Write a 1,050- to 1,200-word paper in which you
  • ? Select and assess three trends in marketing
    communications.
  • ? Provide specific examples of each trend with
    evidence of marketing communications that reflect
    the trend. Insert screen shots, photos, etc. as
    proof.

20
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 3 Advertising Tools in IMC Plans
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 3 Advertising Tools in IMC Plans
  • Write a 1,200- to 1,450-word paper using the
    company that you selected for the Week 1
    assignment in which you
  • ? Identify three advertising tools that the
    company uses.
  • ? Examine each tool and the target market it
    tries to reach with the tools.
  • ? Evaluate the effectiveness of each tool and its
    reach to the intended target market.
  • ? Suggest changes to each tool to increase its
    effectiveness.

21
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 3 Competitive and Segmentation
    Analysis Presentation
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 3 Competitive and Segmentation
    Analysis Presentation
  • Create an 8- to 10-slide Microsoft PowerPoint
    presentation with speaker notes that shows a
    competitive advantage analysis in which the
    following points are addressed
  • ? Evaluate the key attributes of the selected
    product or service chosen in the Week 2 Learning
    Team assignment and discuss which segmentation
    variable is addressed by the attribute.

22
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 3 DQ 1
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • What are some of the current trends influencing
    the effectiveness of advertising? What effect
    does emerging technology have on advertising?
    What are the changes in consumer behavior that
    are being affected?

23
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 3 DQ 2
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • Identify a current and innovative advertising
    campaign you have observed recently. What are the
    characteristics of the campaign? Why is it
    innovative?

24
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 3 DQ 3
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • What is CPM? Why is CPM important? What are some
    of the differences between total cost of CPM
    and advertisement versus the CPM rate?

25
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 3 DQ 4
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • Why is important for a business to consider
    alternative marketing tactics when developing an
    integrated marketing communication (IMC)
    campaign? What are some of the strengths of each
    type of communication? Provide examples. How do
    the types of communication vary by product
    category?

26
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 3 DQ 5
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  •  
  • What is the difference between quantifiable and
    non-quantifiable outcomes in marketing? Provide
    an example. How do these outcomes affect the
    post-evaluation of branding and positioning
    strategies with regards to an IMC plan? How does
    a marketing plan justify the non-quantifiable
    tools in its strategy?

27
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 week 3 Integrated Marketing Communication
    Target Market Paper (New)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 week 3 Integrated Marketing Communication
    Target Market Paper

28
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 3 Team Assignment Target Market and
    Competitive Advantage Paper
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • Select the product or service from the Integrated
    Marketing Discussion in Week Two.
  • Write a 1,600- to 2,000-word paper for which you
    first research the current customer base, buyer
    behavior, demographics, psychographics,
    lifestyle, geographic area, benefit segmentation,
    and user segmentation for the product or service
    your team is studying.

29
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 4 Analysis of Marketing
    Communication Tools Paper
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 4 Analysis of Marketing
    Communication Tools Paper
  • Write a 1,050-word paper in which you include the
    following
  • ? Discuss at least three marketing communication
    tools currently used to market the product or
    service selected in the Week 2 Learning Team
    assignment.

30
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 4 DQ 1
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • What is the relationship between a target market
    and selecting a distribution channel? How do the
    changes in the target market affect the design of
    the distribution channel? Provide an example.

31
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 4 DQ 2
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • What decisions go into selecting a distribution
    channel? What decisions go into selecting new
    distribution channels? What is the difference
    between a vertical and a horizontal distribution
    channel? Provide an example.

32
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 4 DQ 3
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • What effect has e-commerce had on traditional
    brick-and-mortar business? Provide at least two
    examples and explain the effects. How can a
    business determine what proportion of the budget
    should be allocated for e-commerce? How has
    e-commerce globalized the small business?

33
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 4 DQ 4
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  •  
  • What is a value-added network? What are the
    advantages and disadvantages of selecting
    value-added networks? How does the distribution
    change with the different stages of the product
    life cycle?

34
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 4 Individual Assignment Alternative
    Marketing Options Paper
  •  
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • Use the product or service that your Learning
    Team selected in the Integrated Marketing
    Discussion in Week Two.
  • Write a 700- to 1,050-word paper in which you
    identify one marketing option from each category
    below which would be realistic for the product or
    service examined. The categories are
    advertising, personal selling, public relations,
    and promotions. Rank your four marketing options
    from 1 to 4, with 1 being the best alternative
    and 4 being the least effective alternative, in
    your estimation.

35
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 4 Integrated Marketing Communication
    Positioning Strategies Paper (New)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 4 Integrated Marketing Communication
    Positioning Strategies Paper

36
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 4 Team Assignment Marketing
    Communication Paper (New)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 4 Team Assignment Marketing
    Communication Paper

37
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 4 Team Assignment Marketing Position
    Statement Presentation
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • Utilize the research from your Learning Teams
    Target Market and Competitive Advantage Analysis
    in Week Three.
  • Create a 12-slide Microsoft PowerPoint
    presentation in which you develop and justify a
    Marketing Position Statement for the selected
    product or service.
  • Your cover slide will be Slide 1, your Marketing
    Position Statement will be Slide 2, and your
    references slide will be Slide 12, with 9
    intermediate slides providing your justification
    for that Marketing Position Statement. (0.5 point
    for Marketing Position Statement)

38
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 5 Assignment Communication Channels
    Paper (New)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 5 Assignment Communication Channels
    Paper

39
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 5 Digital Communications
    Presentation
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 5 Digital Communications
    Presentation
  • Research the digital communications tools used by
    the company you chose in Week 1 or Week 3.
  • Prepare a 15- to 20-slide Microsoft PowerPoint
    presentation with speakers notes in which you
  • ? Provide an overview of the company.
  • ? Discuss its use of digital communications to
    address target markets and provide an example by
    embedding a url link into the Microsoft
    PowerPoint slide.

40
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 5 Marketing Communications Plan
    Executive Summary
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 5 Marketing Communications Plan
    Executive Summary
  • For your final Learning Team assignment, complete
    a Marketing Communications Plan Executive Summary
    (you must know what an Executive Summary is)
    using the information from the Learning Team
    assignments in Weeks 2-4
  • ? Product and Target Market Identification Paper

41
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 5 Team Assignment Integrated
    Marketing Communication Plan (New)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  • MKT 498 Week 5 Team Assignment Integrated
    Marketing Communication Plan

42
MKT 498 Inspiring Minds/newtonhelp.com
  • MKT 498 Week 5 Team Assignment Integrated
    Marketing Communications (IMC) Plan Paper
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • Refer to the University Material Integrated
    Marketing Communications (IMC) Plan and
    Presentation located on the student website.
  • Week 5 Team Assignment
  • I thought the breakdown could be as follows
  •  
  • 1. Executive Summary and Introduction

43
MKT 498 Inspiring Minds/newtonhelp.com
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