Email lists for Marketing Campaign

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Email list for Marketing Campaign
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How do you email a campaign?

• First, let's take a look at all the steps that
  are part of the email campaign process.
• Identify the need for an email.
• Document this campaign's requirements.
• Draft email copy and find artwork.
• Add copy and art to template.
• Set up tracking and add to email.
• Test your email and make edits.
• Complete the email checklist Send your Email.

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How to Run a Successful Email Marketing Campaign

• One of the big advantages of email marketing is
  that people still use email widely. In fact, as
  our article on why email marketing isnt
  dead reveals, 90 of adults and 74 of teenagers
  still use email regularly.
• This makes email marketing the perfect tool for
  building customer relationships to help you
  generate leads and sales.
• But before you run a successful email marketing
  campaign, youve got to do some prep work, so
  youre primed for success when you finally send
  that first email.

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Know Your Goals All good marketing starts with
setting goals, and email marketings no
different. To run a successful email marketing
campaign, think about what you want to achieve.
Typical goals for an email marketing campaign
include Welcoming new subscribers and telling
them about your business and values so you start
to build a relationship with them. Boosting
engagement with your content and your business,
whether thats promoting a webinar or trying to
make an initial sale. Nurturing existing
subscribers by providing something theyll
value. Re-engaging subscribers who havent been
particularly active.
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Understand Email Types Its also important to
understand the different types of email that you
can send. People group these in different ways,
but here are the three key email types. Were all
familiar with promotional emails, which talk
about offers and sales and are self-promotional. T
hen there are relational emails, which give
subscribers what youve promised, like a weekly
newsletter, a free gift, relevant information
they can use, and so on. There are
also transactional emails, which
include Subscriber signup confirmations Welcome
messages Order or purchase confirmations Acknowled
gements of changes to subscriber information Now
that you know the types of email you can send,
its time to move onto the next step to create a
successful email marketing campaign.
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• Know Your Audience
• If youve been doing email marketing for a while,
  youll likely know who your audience is. If
  youre just getting started, youll have to make
  some educated guesses so you can target your
  content. Dont worry youll start collecting
  subscriber info the minute you send your first
  campaign, so next time round, youll have real
  data to work with. In the meantime, gather data
  from Google Analytics and your social media
  profiles, like the Facebook Insights data
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• Use Technology Wisely
• The best email marketing services have tools to
  help you create more successful email marketing
  campaigns. Look for features like
• Easy campaign creation and automation, including
  templates and workflows.
• Integrations with software you already use, like
  Word Press and OptinMonster.
• In-depth analytics on email campaign performance.
• Features like Mail Chimps automations pictured
  below will help you schedule transactional emails
  and blog-driven updates, respond quickly to
  customers, and create and deliver promotional and
  relational emails. These are all good ways to
  build success with email marketing.

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• Craft Your Subject Line
• A good starting point for any successful email
  marketing campaign is the subject line, which
  plays a crucial role in getting people to open
  and click your emails. Like the headline on your
  blog post, an email subject line has to get
  attention so people want to go further.
• You dont have a lot of words to make an
  impression, either Campaign Monitors data shows
  that most subject lines range from 41 to 50
  characters. Even less of your subject line shows
  on mobile screens, so its wise to put the most
  important parts at the start.
• Write the Copy
• Next, its time to write your email marketing
  copy. Youll want to create a hook right at the
  start that will get people to want to read on.
• Focus on Email Marketing Design
• Email design matters in any successful email
  marketing campaign. If your emails look terrible,
  that reflects badly on you, and can make people
  stop reading. With more people than ever reading
  emails on mobile devices, its important to use a
  responsive email template so your email resizes
  automatically whether people are reading it on a
  phone, tablet, or desktop.
• Most good emails have more text than images.
  Theres no denying that images make your email
  more attractive, but know that many people
  disable images. That means your email still has
  to work even if people cant see them.

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Conclusion

• The role of email as a measurable, cost-effective
  marketing channel is clear. Backed up by both
  professional opinion and industry statistics,
  email has an important value for businesses in
  creating sales leads and revenue, and retaining
  customers.
• Look no further, if you are searching for a
  reputed B2B database provider for all your email
  marketing needs as B2B Dataquest is an
  established database provider with over 10
  million email records across various industries
  and demographics, updated on a regular basis.