Advantages of Integrating WordPress & Salesforce You Must Know About!

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Talk of CRM and one name that always ranks first
on the list of sales professionals is
Salesforce. And why not? It is quite obvious for
them to lean towards a tool that offers
excellent functionalities for organizing and
storing the companys data. The value of this
data upsurges when you integrate it with a CMS.
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That being said, WordPress is one of the most
used Content Management Systems in the
world. Today, we will talk about integrating
Salesforce with WordPress and getting the best
of both worlds. Let us find out about the ways
in which the amalgamation of WordPress and
Salesforce can benefit you Convert Submissions
into Leads You would obviously want to turn your
visitors and form submissions into leads. And
for that, you will have to integrate your
WordPress website efficiently with Salesforce.
WordPress filters enable you to send form data
to Salesforce and track the performance of your
form in CRM. As you can get insights about the
forms that convert better, it will help your
inbound marketing team to
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perform at the best of their abilities.
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Make User Management Easy When you sync WordPress
users with your Salesforce CRM, you will be able
to maintain a unified user database. If you use
a Salesforce WordPress Plugin, you can also set
up core WordPress functionalities including site
registration so that you can create new leads in
your Salesforce database coming from WordPress.
It is also possible for you to sync fields
between two applications for giving the access
of data set to all your company departments. If
you have a website that asks for membership or
you want to host a specific data on your website
that is visible only to your customers you can
sync the accounts of your users in a dynamic way
through WordPress Salesforce integration. You
can also tag your leads as customers in
Salesforce and update using customer tag and
give them access to the exclusively assigned
areas of the
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website. Make Ecommerce Store Product/Catalog
You can import your product database into
Salesforce CRM in several ways. However, there
are quite a few ways in which you can keep the
data synced to your external ecommerce store.
You can make use of some out of the box
solutions like Salesforce WordPress Plugin that
can also work with multiple Salesforce setups.
Also, if you have previous purchase data in
Salesforce, you will be able to target customers
for new products, marketing campaigns or
promotions. Manage User Interaction Through
WordPress Salesforce Integration, you can handle
the customer engagement in easy way. In case you
host a WordPress website, you must be aware that
if you want to manage users minutely, you would
need an ample amount of computing resources. And
based on the charges that your hosting
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provider puts on you, this can turn out to be
expensive. Hence, the best and the most
efficient way to manage customer activity is to
have information about your user before they
turn into a lead. Salesforce customer portal
makes your user interaction in a selfsupporting
way. With all of abovementioned advantages and
many more, WordPress Salesforce Integration can
never disappoint you. All you need to do is
ensure that all the extensions or portals you
invest into are adhering to your business goals
and objectives. If you dont, you might feel
like you have adopted a cool technology but it
will not bring you any benefits. What are you
waiting for? Employ a Salesforce Portal now!
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