Search engine optimization Power Point Presentations for Bigners

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CODELAREWe Make It To Work

• Software Web Applications

M-45, First Floor, Sector-14 Old DLF, MG Road,
Gurgaon 122001, 9811447461 www.codelare.com,
info_at_codelare.com,
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Content

• What is SEO
• Search Engine in Market
• Search Engine Market Share
• SEO Types
• SEO techniques Strategy
• Advantage Disadvantage
• Conclusion

M-45, First Floor, Sector-14 Old DLF, MG Road,
Gurgaon 122001, 9811447461 www.codelare.com,
info_at_codelare.com,
3
What is SEO

• SEO (Search Engine Optimization) is a marketing
  discipline focused on growing visibility in
  organic search engine results. ... 

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Example of SEO
M-45, First Floor, Sector-14 Old DLF, MG Road,
Gurgaon 122001, 9811447461 www.codelare.com,
info_at_codelare.com,
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Types of seo

• Two types of SEO
• (A) On page - on page optimization work in
  internal in websites.
• (B) Off page- off page optimization work on back
  links

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SEO Strategy

• Timeline details
• Details about the industry or different channels
• Other marketing learning
• Customer/visitor details
• Demographics and psychographics
• Details about the customer journey
• Competitive details
• Product demand details
• Current search visibility

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SEO techniques

• Audit Your Site Framework
• Data Research Via End User Value
• Create More Optimized Landing Pages
• Make Your Site Responsive and Mobile-Friendly
• Double Your Infographic Power
• Implement Latent Semantic Indexing
• Spy and Target Competitors Live Keywords

M-45, First Floor, Sector-14 Old DLF, MG Road,
Gurgaon 122001, 9811447461 www.codelare.com,
info_at_codelare.com,
8
Advantage of SEO

• The Results are Low Cost
• Brand awareness 
• Definite Increase in Traffic
•  Higher Brand Credibility, People Trust Google
• Better ROI (Return on Investment)
• Take Your Business to the Next Level
•  The Results are Permanent
• SEO is a long-term strategy
• SEO improves the speed of your website
• SEO traffic is the real deal

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Disadvantage of SEO

•  It can be competitive
• Getting noticed by more than your target audience
  
• You need to create good content that people are
  actually interested in
• You need to be proactive in building links

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Conclusion

• To get the best search engine visibility, web
  designers should follow the Five Basic Rules of
  Web Design, which state that a web site should
  be
• Easy to read
• Easy to navigate
• Easy to find
• Consistent in layout and design
• Quick to download

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