One of the largest consumer electronic company in India well anchored in the urban market realized that they have almost reached saturation in their growth in urban markets (1)

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Sales Managementinfo_at_answersheets.in91
95030-94040
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• Sales Management
• Q.1 Tasty Foods Pvt. Ltd, a contract manufacturer
  of juices has decided to enter the growing market
  of juices drinks by launching its own brand
  Yogo, a yogurt-based drink, in different
  markets in India. The sales manager of this
  company is deliberating on the issue of
  developing territories for selling this product.
  Suggest various factors that should be taken into
  consideration in this context. (10 Marks)
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• Q.2 ABN Amro (ABN) bank plans to build new sales
  force organization to market its credit cards in
  Vapi. But the market already has some other big
  players. In such a competitive environment, which
  factors must ABN consider in order to design an
  effective sales organization? (10 Marks)

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• Q.3 Read the case answer the questions
• One of the largest consumer electronic
  company in India well anchored in the urban
  market realized that they have almost reached
  saturation in their growth in urban markets. As a
  strategy to trigger sales growth, they have
  decided to enter rural market. As a sales
  manager
• a. Do you think the decision of the company was
  right or it is a disaster to enter rural market
  to trigger sales growth give your point of view
  with logical reasoning? (5 Marks)
• b. As a head of Sales what will be your strategy
  as far as sales force deployment without
  affecting current coverage (5 Marks)

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