Describe the profile of your target customer for a pre-owned car. Will the profile of a target customer for a pre-owned car be the same as that of a new car Why or why not

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• Marketing Research
•  
• Q1. You are planning to start an online store
  through a company website and mobile app for
  selling organic, hand-made, fruit or
  vegetable-based cosmetic products such as face
  wash, face creams, scrubs, kajal, listicks, hand
  and body washes and lotions etc. Before launching
  your product range, you want to understand the
  online shopping behavior of consumers on web
  stores and mobile apps. What is the
  customer-related, website-related and purchase
  order-related information that you would collect?
  (10 Marks)

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• Q2. India is home to a thriving fake market
  growing 20 every year where garments, shoes,
  watches, cowhide merchandise and jewellery are
  served as genuine products. Markets like Gandhi
  Nagar, Lajpat Nagar, Sarojini Nagar and Janpath
  in Delhi, AC Market Ludhiana are some of the hubs
  of fake merchandise. Passage of global brands,
  changes in inclinations from non-branded to
  branded, a quickly developing economy and a
  substantial youthful purchaser base in has made
  India a profoundly lucrative market. Because of
  broad communications and web-based social
  networking infiltration, the young are getting to
  fashion conscious. This has opened uncommon doors
  for the retail showcase. Market specialists say
  it is exceptionally hard to evaluate the extent
  of fake attire. The greatest concern is the
  clients fascination towards pilfered items is
  straightforwardly corresponding to the cost of
  these items which are sold at least 40 less than
  the original.

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• Given this understanding, the branded
  apparel marketers want to conduct a consumer
  research to understand the consumer psyche and
  counter the counterfeit market.
• State the research objective(s) and propose a
  research design for this study. (10 Marks)
• Q3. Marketers have identified a huge opportunity
  for organized players in the used car market.
  Currently, the pre-owned car market is 1.2 times
  the new car market in India, well below the 2.5
  times that is typically found in mature markets.
  The organized used car sellers, which account for
  merely 15 of the overall pre-owned car space,
  have started seeing a dramatic rise in volumes.
  Mahindra Mahindras First Choice and Maruti
  Suzukis True Value, are planning big time to
  expand their pre-owned car business. Despite a
  15 market share in second-hand car sales, the
  organized segment is the fastest growing with a
  36 spike in FY2017, while the growth for the
  unorganized sector remained flat in the same
  period. There is an opportunity in this market
  which needs to be tapped but with caution.

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• The unorganized sector is trying to
  understand what are these areas that they need to
  work upon as they are facing stiff competition
  from the organized players.
• You have been asked to conduct a research
  to identify the target customer and understand
  the consumer needs towards pre-owned cars vs new
  cars reasons, preferences for organized vs
  unorganized players, reasons for preferences, the
  prices that they would be willing to pay, the
  value-added services they would want and so on.
• a. Describe the profile of your target customer
  for a pre-owned car. Will the profile of a target
  customer for a pre-owned car be the same as that
  of a new car? Why or why not? (5 Marks)
• b. For the primary data that needs to be
  collected towards this research, design a
  questionnaire covering all the research
  objectives that could be used towards a
  quantitative questionnaire-based survey. (5
  Marks)
•  

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