An educational institute has decided to promote its certifications for working professionals through LinkedIn

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• Social Media Marketing
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• 1. You and a friend have recently started up an
  e-commerce business, Rumiyoga.com. Rumi Yoga
  sells stylish, premium Yoga wear for women.
  Because its an online business you both decide
  to do only social media marketing for Rumi
  yoga.Describe the steps you will take to devise a
  Social Media Marketing Strategy to drive traffic
  and conversion on your online store. (10 Marks)
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• 2. Referring to question 1, after a month of
  running ads on Facebook and Instagram for Rumi
  Yoga, you realize that you are not getting enough
  conversions on your online store. Discuss how you
  will use Facebook and Instagram analytics to
  optimize your campaign. (10 Marks)

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• 3. An educational institute has decided to
  promote its certifications for working
  professionals through LinkedIn. The classes will
  be conducted on weekends in order to fit into the
  schedule of the participants.
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• a. Discuss the demographics of the LinkedIns
  user base and how it is a good fit for the
  institute. (5 Marks)
• b. Discuss how Endorsements and Testimonials on
  the institutes LinkedIn page can help expand
  their reach. (5 Marks)
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