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Trends in Digital Marketing

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After much research, here are the leading digital marketing trends that are paving the way in 2018 – PowerPoint PPT presentation

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Title: Trends in Digital Marketing


1
Trends in Digital Marketing
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  • The world is changing, and technology is taking
    the lead. Today, everything is going digital --
    entertainment, health, real estate, banking and
    even currencies. This is, however,
    understandable.
  • With everything turning to digital, it means
    companies are also jumping online to market their
    businesses. And to survive the challenges of
    digital marketing, brands need to keep up with
    the latest trends. Successfully reaching ones
    target audience is no longer just putting out TV
    and print ads. These days, social media is the
    new arena of digital marketers

3
  • As 2019 approaches, the digital marketing
    landscape that encompasses SEO, social media,
    PPC, content marketing and more is witnessing a
    dramatic shift. There may have been a time when
    you couldve dismissed artificial intelligence or
    visual search as gimmicks from the latest
    blockbuster science fiction film, but that time
    is long gone.
  • There are many new digital marketing trends and
    strategies that are evolving in the current
    high-tech, Internet-connected era and businesses
    now need to use them to succeed in their efforts
    because what worked for you last year may not
    work this year

4
Some Digital Marketing Trends are Given below
  • Artificial Intelligence
  • Programmatic Advertising
  • Chatbots
  • Personalization
  • Video Marketing
  • Influencer Marketing

5
1. Artificial Intelligence
  • Artificial intelligence will take over the
  • world! Or at least the worlds simpler
  • jobs.
  • AI can analyze consumer behavior
  • and search patterns, utilizing data
  • from social media platforms and
  • blog posts to help businesses
  • understand how users and customers
  • find their products and services.
  • For example, Facebook messenger
  • bots (which well talk more about
  • later)can help you automate
  • and optimize
  • your customer service.

6
  • Artificial intelligence also offers information
    and tips to users by getting into conversations.
    According to Gartner, 25 of customer service
    will use chatbot technology by 2020, up from less
    than 2 in 2017.
  • Businesses adopting AI in 2019 will be able to
    save costs and accelerate growth, getting an edge
    over their competitors.

7
2. Programmatic Advertising
  • Programmatic advertising means
  • using AI to automate ad buying
  • so you can target more specific
  • audiences. Real-time bidding
  • or auctions, for example, is a
  • type of programmatic ad buying.
  • This automation is much more
  • efficient and fast, which means
  • higher conversions and lower
  • customer acquisition costs.

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  • Its changing the face of digital advertising so
    swiftly that, according to eMarketer, almost 90
    of digital display ads in the U.S. will be
    programmatic by 2020.
  • To learn how to capitalize on this digital
    marketing trend, check out PPC Heros guide to
    get started.

9
3.Chatbots
  • Chatbots will continue to
  • be an important part of
  • digital marketing in 2019.
  • Many customers prefer
  • interacting with chatbots
  • as they are responsive,
  • give answers promptly,
  • accurately recall your entire
  • buying history, and never lose patience.

10
  • Uber uses chatbot technology to communicate with
    customers, making it easy for them to hire cars
    even on Facebook Messenger, from Slack or via
    Google Maps. Passengers can use the menu to
    choose the type of ride, make a request, track
    the location of the car, send friends a time
    estimate of their arrival, and even make payment.

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4.Personalization
  • If you want to stand out in 2019,
  • you need to personalize your
  • marketing and that means
  • personalized content,
  • products, emails, and more.
  • With the availability of
  • data like purchase history,
  • consumer behavior and links
  • clicked, custom content has
  • never been easier. In fact, 96
  • of marketers believe that
  • personalization advances
  • customer relationships.

12
  • As Kevin George, Head of Marketing at EmailMonks,
    says, The future of e-mail is real-time,
    behavior-based personalization. A study by
    Marketo shows that personalized, triggered
    e-mails based on behavior are 3x better than
    batch-and-blast e-mails.
  • Businesses like Netflix and Amazon are already
    leveraging the power of personalization. Logging
    on to your Netflix account, for example,
    immediately shows you the evidence of this the
    banner, carousels, order, artwork, text and
    search are all personalized for you.
  • As they say Personalization Maximize enjoyment
    Minimize search time

13
5. Video Marketing
  • These numbers show the importance of
    incorporating video into your digital marketing
    strategy in 2019
  • 70 of consumers say that they have shared a
    brands video.
  • 72 of businesses say video has improved their
    conversion rate.

14
  • 52 of consumers say that watching product videos
    makes them more confident in online purchase
    decisions.
  • 65 of executives visit the marketers website
    and 39 call a vendor after viewing a video.
  • And dont just think YouTube. To witness higher
    engagement with your video marketing, you can
    make a video post or start a live broadcast on
    Facebook, Instagram or LinkedIn.
  • Live video is gaining popularity, with a large
    number of businesses using it for interviews,
    product demos and behind the scenes glimpses of
    events, life in the office, how products are
    made, etc.

15
6. Influencer Marketing
  • As Raghav Haran puts it,
  • Influencer marketing
  • is a type of word-of-mouth
  • marketing that focuses on
  • using key leaders to drive
  • your brands message to the
  • larger market.
  • Rather than
  • marketing directly to a large group
  • of consumers, you instead pay influencers to get
    out the word for you.

16
  • sing influencers is a very effective marketing
    tool that works to attract customers.
  • Influencers can be anyone from celebrities and
    Instagram or YouTube stars to well-known bloggers
    and journalists who help
  • spread the word about your business or product
    through their social channels.
  • Because people generally trust consumer opinions
    over corporate statements, frozen food retailer
    Iceland ditched celebrities in favour of real
    people, tapping into a dedicated community of
    micro-influencers like real mums. After
    partnering with Channel Mum, Icelands approval
    ratings increased from 10 to 80, which was a
    72 increase above the agreed digital KPIs.

17
Conclusion
  • 2019 will be about better customer experience
    with personalization, automation and AI-powered
    technology, so to stay ahead of the curve
    and increase conversions in the coming year,
    youll need to get better at producing custom,
    conversational content particularly audio and
    video content to share with your
    better-targeted audience
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