7 Easy Steps to address your customer needs even before they realize it

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7 Easy Steps to address your customer needs even
before they realize it
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• Creating a lasting customer experience is highly
  dependent on knowing the future, and anticipating
  customers desires and requirements.
• Customers dont part ways with brands that meet
  their every need. By anticipating customer needs,
  you can ensure that your product lines up with
  their expectations before they even have to ask
  for a new feature, service, or solution from
  you. 
• Here are few easy steps to address customer needs
  even before they realize it.

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1. Moving from what you think to what you know

• Business decisions are often based on what you
  think you know. Its that gut instinct that is so
  often sold as the most prized characteristic of a
  company leader.  Intuition is more valued when it
  can be quantified and formally mapped out doing
  that will tell you more about how those dynamics,
  will affect your product and your category.

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2. Stand on your customers Shoes

• Look beyond your core business and understand
  your customers full range of choices, as well as
  his or her ecosystem of suppliers, partners etc.
  of which you may be part.  What we think our
  customers want isnt always accurate and what
  they say they want isnt always the whole truth.
  This is why you cant rely on hunches or even on
  focus groups alone. You need to find ways to
  empathize with your customers and to truly
  understand the problem you are solving for them.

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3. Staple yourself to a customers order.

• Track key customers experiences as they traverse
  your companys pathways and note where the
  experience breaks down. If you cant exactly put
  yourself through a customer experience, try
  role-playing exercises at all points of the
  customers experience with your company which can
  help you know what your customer truly need from
  you.

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4. Know the customers current supplier

• Before you can sell to a possible customer, you
  need to know who your customers current supplier
  is. If you can find out what benefits theyre
  looking for, you stand a better chance of being
  able to sell to them. The benefits may be related
  to price or levels of service. The easiest way to
  recognize a potential customers current supplier
  is often simply to ask them. Generally, people
  are very happy to offer this information

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5. Dont Avoid Non-buyers

• It is advisable not to avoid buyers who bought
  products from your competitors instead of you.
  They may provide you with valuable data on where
  your solution fell short for them they may even
  tell you what made them not buy your product. You
  can make changes based on their valuable
  feedbacks.

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6. Follow the Trends

• Always try to learn whats new trending in your
  business. This can help you in understanding what
  your customers may need in the future how
  easily it can solve your problem. Check various
  patterns and data to make an analysis. The
  analysis will give you valuable information about
  customer behavior. 

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7. Nurture Customer Relationship

• Proactive relationship-building is essential to
  prevent customers from losing their post-purchase
  excitement and ultimately leaving. If customers
  stop hearing from you and you dont hear from
  them this can be a bad sign that they are moving
  on to your customer. The more you know about how
  your customers work and how they use your
  products, the more those learnings will lead to
  motivations which can lead you to develop
  products that both surprise and delight your
  customers.

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• For example, using a software with inventory
  management can benefit you to know what your
  customer needs the most. It helps you to know
  which item are selling up fast or bought by
  customers the most so you can update your
  stocks on that basis. So, now you dont go out of
  stock with the items that are needed the most.
  And you can get reed of the items that are least
  sold which saves your money as well.

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