How Does Geofencing work and its Strategies?

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How Does Geofencing work and its Strategies?
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• Successful geofencing creates a meaningful
  interaction between brand and customer. To work
  well, this mobile marketing strategy requires
  more than technology. It also requires precision
  customer targeting and a genuine, personalized
  message. Lets take a look at how does geofencing
  work to drive revenue, create new business, and
  build brand loyalty.
• The mobile marketing strategy of geofencing gives
  local, multi-channel businesses an opportunity to
  interact through mobile devices with potential
  customers who are nearby and ready-to-buy, before
  they walk through the door. This makes it a
  powerful way to connect with both new customers
  looking for your product and current customers in
  the area.

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• Think of it like expanding the store, shop, or
  restaurant. Except with geofencing, you can apply
  digital marketing strategies to target specific
  customers. Youre not standing in your door-way
  calling to every passerby. With geofencing you
  know exactly who to reach out to, not in the way
  of Hey, buy this now, but as a friend who
  offers exactly what is needed, when its needed.
• Geofencing advertising agency starts with
  technology. It uses technologies like GPS, or
  even IP address ranges to build their fence.
  When users with a mobile device enter the
  specific area and have an App related to the
  business or key in relevant search terms, they
  can receive messages, ads, or notifications of
  special offers for in-store purchases.

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• The size of the fenced area depends on location.
  It could be a one-mile radius in a city, or
  walking-distance. In rural areas, it could be a
  much wider area. Regardless, it enables local
  businesses to offer hyper local deals.
• Due to the highly localized and targeted
  audience, the strategy produces fewer, but much
  higher quality clicks for a better ROI and return
  on ad spend (ROAS).
• The successful geofencing strategy relies on
  meeting customers where they are. This requires
  knowing your customer and leveraging the power of
  Near Me searches. Demographics and
  psychographics play a vital role here as do
  search analytics.

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• A vital element of this strategy requires the
  customer opt-in and be receptive to receiving the
  offer. Having an App on a mobile device is one
  form of opt-in. Paid search and social media ads
  
• Paid search, or native display ads, appears when
  users Google (or Bing) search relevant keyword
  terms within the designated area. These ads dont
  generate a lot of clicks but they do connect with
  highly qualified and motivated prospects likely
  to engage with the ad and visit the ocation.
• Social media advertising works in much the same
  way as display ads. A user active in a social
  platform and within a Geofencing advertising
  agency see an ad based on their demographic
  information. Of the social platforms, Twitter and
  Facebook work very well as many of the active
  users are mobile.

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Contact us

• Copley Advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com