The Most Reliable Way to Target Mobile Users in Specific Locations is Geofence Marketing Campaigns - PowerPoint PPT Presentation

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The Most Reliable Way to Target Mobile Users in Specific Locations is Geofence Marketing Campaigns

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The most advanced location-based geofence marketing campaigns technology based on specific geographic shapes. – PowerPoint PPT presentation

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Title: The Most Reliable Way to Target Mobile Users in Specific Locations is Geofence Marketing Campaigns


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The Most Reliable Way to Target Mobile Users in
Specific Locations is Geofence Marketing Campaigns
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  • Mobile is now the leading digital platform with
    total activity on smartphone and tablets
    accounting for 62 of digital media time spent.
    90 of phones actively utilize GPS tracking
    technology. Once a user is targeted, we can show
    an ad up to 8 times an hour for the next 30 days
    across all apps and mobile browsing activities.
    It has ability to draw fences in a polygon format
    with up to 12-points. We can draw fences to be as
    targeted as specific aisles within a store.
  • The most advanced location-based geofence
    marketing campaigns technology based on specific
    geographic shapes. Geo-fence technology enables
    marketers to customize audiences through custom
    targeting shapes with pinpoint precision.
    Simplil.fi purpose built a Geo-Fencing technology
    to solve the common issues with solutions built
    on mobile ad networks precision and scale.
    Through the use of unstructured data and a
    programmatic infrastructure, our performance is
    unmatched.

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  • Geofence marketing campaigns advantages
  • Drive Mobile Performance Mobile Reach
  • Measure Online to Offline Conversions
  • Target Event Locations During Specific Date
    Time Ranges
  • Incomparable Scalability
  • Pinpoint Accuracy
  • Granular Localization Via Custom Shapes and
    Sizes
  • Variable Recency (Instant 30 days)
  • 100 Proprietary Technology
  • More Powerful and Accurate than GEO-IP Targeting
  • Identify High Concentrations of Customers
  • Location File Import and Export Capabilities

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  • - Measure online to offline conversions with
    Geo-Fencing Technology
  • Conversion Zones are the most powerful tool for
    tracking online to offline conversions in
    Geofence marketing campaigns advertising. By
    tracing a virtual Conversion Zone around a
    physical location, advertisers can measure the
    amount of physical traffic driven to the location
    that has previously been served their ad.
  • - How Conversion Zones Work
  • A virtual geo-fence is traced around an area
    where the advertiser wants to target customers
    visiting another physical location (i.e a
    competitor's store, a venue, or a specific part
    of town, etc.)

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  • - Next, a virtual Conversion Zone is traced
    around one or more of the the advertiser's
    locations.
  • When the customer enters the geo-fenced location,
    they will then be targeted with the advertiser's
    ads on their mobile device.
  • When the customer enters the Conversion Zone with
    their mobile device and has previously been
    served the advertiser's ad, the Conversion Zone
    recognizes the user and attributes their visit as
    an offline conversion for the geofencing
    advertising LLC.

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  • - Conversion Zone Reporting
  • - Impressions
  • - Total Spend
  • - Clicks
  • - View Through Visits
  • - Click Through Visits
  • - Total Visit Rate (TVR)
  • - Cost Per Visit
  • - Daily Visits
  • - Daily Total Conversion Zone

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Contact us
  • Copley Advertising
  • Located Brookline Massachusetts United States
  • Phone no. 1 617-651-2249
  • Website www.copleyadvertising.com
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