WHAT IS BRAND MANAGEMENT FOR YOU?

1
WHAT IS BRAND MANAGEMENT FOR YOU?

• Brand management is one of the major things to
  keep in mind if you want to build your distinct
  reputation as an enterprise with a
  distinguishing personality. However many
  entrepreneurs have their own notions about brand
  management that may or may not be right so it
  should be great to discuss the same in details
• What is brand management?
• In simple words, brand management refers to
  managing and streamlining various exercises to
  build the corporate identity on various factors
  that distinguish you from your competitors. With
  the help of branding, you can define the
  personality of your business and tell the people
  what is the profile and work areas of your
  business and what are the professional and
  social responsibilities or ethics it follows.
• The brand management strategies are geared
  towards leaving an indelible and long-lasting
  impression on the customers and makes a subtle
  yet quick connect with the branding explains the
  reason behind the origins of your business and
  what do you aim to achieve with your presence.
  It helps the customer is determining

2

• the value they can expect while doing business
  with you as a stakeholder.
• The influence of branding exercises expands
  beyond just customers and also touches the other
• stakeholders of your business like partners
  employees, business associates, and various
  other levels. In short, branding is the flesh,
  blood, and soul of your business. So doing
  business without building brand means building a
  house without first laying the foundation.

Brand management vs marketing
Source Medium Brand management refers to the
efforts that focus on creating a loyal series of
devoted clients, patrons, and supporters.
Marketing is the process and efforts geared
toward reaching potential clients in the most
effective manner and convincing them to buy your
products. In other words, we can comfortably
replace the term branding management with
organic publicity give or take a few aspects.
Likewise, there are multiple differences between
marketing and brand management The results of
marketing efforts are easier to compute and
within a reasonable period of time, you can
calculate the RoI of your efforts. On the other
hand, it is more difficult to
3
calculate the impact or RoI of branding exercises
and you need to be more patient before you are
able to calculate the real impact of your
branding exercises. It is like sowing a seed and
wait to see if it really germinates but the buck
does not stop there. You also need to offer the
best support and supply a constant supply of
resources to it throughout different phases of
growth until it becomes powerful enough. While
your marketing is affected by the
product-specific aspects (costing, quality,
after-sales service, etc.) the branding is
impacted by a wider number of organizational
aspects that involves product-specific factors,
brand values, CSR, media engagement and even the
media perspective of the key figure like CEO or
president. So there are comparatively very few
aspects that affect the marketing exercises
while the branding exercises are impacted by
nearly every aspect of your company. The
multiple layers (i.e., aspects) involved in the
handing management exercises strengthen the end
results. If done properly the impact of branding
exercises can endure years or even decades. The
examples include Microsoft Corporation, Nestle
and Johnson and Johnson. These conglomerates are
still reaping the benefits of their branding
exercises and even the occasional jolts cannot
harm these brands due to their deep-rooted
branding image. Source http//www.texilaedu.or
g/brand-management/