4 Digital Marketing Trends to Watch in 2018 - Yuppletech

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4 DIGITAL MARKETING TRENDS TO WATCH IN
2018 a
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• Digital marketing trends are constantly changing.
  Hence in order to make sure that you are getting
  maximum returns from the digital marketing
  efforts you need to stay up to date with the
  latest trends.

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Here are some of the important trends to look for
in the year 2018
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Mobile marketing

• One cannot deny how mobile has become an
  indispensable part of one's life. That makes it
  all the more important to take advantage of
  mobile marketing in order to take your digital
  marketing efforts to the next level.
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Here are some not to be missed mobile marketing
trends
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Progressive web app

• Progressive web app happens to be the next
  emerging trend in digital marketing. Investing n
  a mobile app may no longer be considered
  important as progressive web apps will soon
  overtake them.
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Augmented reality/ Virtual reality

• Augmented reality and virtual reality will
  dominate the digital marketing scene. Businesses
  can use both AR as well as VR to create unique
  marketing campaigns and strengthen their brand
  presence and increase the sale

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Live streaming

• Live streaming is no longer just a trendy
  phenomenon. It is a well-proven marketing
  strategy and helps businesses increase engagement
  and generate leads when implemented successfully.

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Micro-moments

• Micro-moments are defined as small instances
  during which the user reaches their mobile to
  search, buy or seek some information. Given the
  increased dependence on mobile phones,
  micro-moments are on the rise and can be used as
  a successful digital marketing strategy to drive
  sales and build an audience.

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Personalized Content

• Content is and will always remain a vital part of
  any digital marketing strategy. Using
  personalized content can drastically improve your
  marketing tactics. It will not only improve
  click-through rates but will also increase
  conversions.
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 Chatbots

• Chatbots are an important element of the overall
  digital marketing strategy. By offering immediate
  response they facilitate in interaction thus
  improving customer engagement

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Video Marketing

• Video marketing will continue to rise in 2018 as
  well. They are easy to digest and offer better
  conversion and increase sales

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Benefits of using video marketing

• Videos make brand recalls easier than text driven
  messages
• Videos can also benefit SEO
• Video offers real-time feedback
• Videos are easy to search
• Videos are shared effortlessly and habitually
• Videos have the potential to go viral without
  much effort
• Videos are both entertaining and engaging and
  offer better conversion

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• These marketing trends are important and will
  help your business to stay ahead of your
  competition. In order to get maximum benefits
  from digital marketing services India you can
  simply hire a digital marketing agency in India
  that will help you through each and every step of
  your digital marketing strategy and drive sales.