How Brands can Optimize SEO with Google’s Evolving Algorithm? - PowerPoint PPT Presentation

About This Presentation
Title:

How Brands can Optimize SEO with Google’s Evolving Algorithm?

Description:

Google are a clarion call for marketers to change their approach towards SEO optimization. In order to captivate the tech-savvy digital consumers, businesses need to channelize their efforts towards voice searches and focus more on mobile. Digitalseed is SEO company in Pune, India. We provide complete Search Engine Optimization services in India. Our SEO agency works on services such as website analysis, onpage optimization, content marketing and link building. – PowerPoint PPT presentation

Number of Views:30

less

Transcript and Presenter's Notes

Title: How Brands can Optimize SEO with Google’s Evolving Algorithm?


1
How Brands can Optimize SEO with Googles
Evolving Algorithm?
https//www.digitalseed.in
2
How Brands can Optimize SEO with Googles
Evolving Algorithm?
Google are a clarion call for marketers to change
their approach towards SEO optimization. In order
to captivate the tech-savvy digital consumers,
businesses need to channelize their efforts
towards voice searches and focus more on mobile.
https//www.digitalseed.in
3
How Brands can Optimize SEO with Googles
Evolving Algorithm?
The best part about digital marketing is the pace
at which things keep changing. All credits to
technological innovations and software updates
for such rapid changes. Of late, the concept of
voice searches has spread like wildfire. It has
remarkably taken online marketing to its next
level. Now, people prefer using their own voice
over their hands for fetching any information.
And to perfectly address their queries, new-age
digital communication systems are doing
revolutions. Alexa from Amazon, Siri from the
iconic brand Apple and our very own Virtual
Assistant of Google are few examples. These
changing algorithms especially in Google are a
clarion call for marketers to change their
approach towards SEO optimization. In order to
captivate the tech-savvy digital consumers,
businesses need to channelize their efforts
towards voice searches and focus more on mobile. 
https//www.digitalseed.in
4
Voice Search Optimization Gone are the days when
customers would even take the pain of typing
their needs, choosing from the available options
and finally settle with their desired choice.
Thanks to Googles Virtual Assistant, today they
only use their voice for fulfilling any
requirement. They ask something and the Assistant
delivers the best possible solutions right on
their screen. Seizing this golden opportunity,
businesses can create content that will not only
respond to the queries but directly bring
consumers into the online point-of-sale. This can
be the product page or the website itself or a
direct link to the payment gateway to purchase
the commodity. In short, content has to be
optimized for SEO in such a manner that will
smoothly take the customer soon after the
question has been asked.
https//www.digitalseed.in
5
Mobile First Approach It is very obvious that
most voice searches will be made from mobile.
Well, how many of us actually speak to our
desktop or computer? So, while designing content
marketers and writers have to think of
mobile-centric customers people who may forget
to eat and sleep but will always remain online.
Short, crisp and catchy phrases may be with some
well-known idioms or famous sayings are all that
will be needed for maximum SEO optimization. Besid
es the content, webmasters and SEO experts must
check that the site pages are easily accessible
and customizable across all screen sizes. If not
ensured, they will definitely lose some of the
valuable assets of their organization.
(CustomerAsset).
https//www.digitalseed.in
6
Changing Intentions of Guest Posts It is better
not to emphasize on Guest Posting at all. Sad but
true, Guest Posting is now on Googles radar
leaving no scope to achieve back links and
enhance SEO rankings. Instead, the search engine
giant now recommends putting a no follow tag as
it immediately prevents Google from counting the
link. The only intention of such a policy is to
encourage Guest Posts only for information and
not for increasing SEO rankings.
https//www.digitalseed.in
7
Conclusion
  • That was all about optimizing SEO in the changing
    world of Google algorithm. However, many more
    changes are on the cards. Stay tuned!!
  • Digitalseed is fastest growing digital marketing
    company in Pune, India. Our SEO agency in pune
    provides different services across Mumbai,
    Bangalore, Hyderabad, Chennai, Ahmedabad and
    India.

https//www.digitalseed.in
8
Thank You
Website https//www.digitalseed.in
https//www.digitalseed.in
Write a Comment
User Comments (0)
About PowerShow.com