Time Spent with Mobile Continues to Increase with Mobile Geo Targeting Advertising - PowerPoint PPT Presentation

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Time Spent with Mobile Continues to Increase with Mobile Geo Targeting Advertising

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Place-based mobile geo targeting advertising use a certain area or location during a specific timeframe and You just need to use it correctly to achieve exceptional results. – PowerPoint PPT presentation

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Title: Time Spent with Mobile Continues to Increase with Mobile Geo Targeting Advertising


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Time Spent with Mobile Continues to Increase with
Mobile Geo Targeting Advertising
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  • Small businesses the world over are always
    finding ways to bring in more foot traffic to
    their brick-and-mortar stores. With the advent of
    location-based mobile advertising,
    small-to-medium businesses (SMBs) are now able to
    target potential customers who are within arms
    reach of their store accurately.
  • If you are an SMB, and youve been struggling
    with your return on ad spend (ROAS) for your
    business, you need to start running
    location-based mobile geo targeting advertising
    as soon as possible.

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  • Location Based Advertising (LBA) allows you to
    vary your marketing message based on where your
    target consumers are geographically.
    Location-based services (LBS) allow you to tailor
    messages to any number of scenarios. For
    instance, retail locations, weather, vicinity of
    friends, and transport routes.
  • By knowing where your consumers are and how they
    usually behave, you can tap into their habits and
    also encourage them with offers and messages that
    make sense to them, which relate to their
    location.

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  • It will be the most personal form of mobile geo
    targeting advertising. You just need to use it
    correctly to achieve exceptional results.
  • Hyper-contextual and location-targeted ads use
    data meaningfully to provide an exceptional
    experience to its target group. It uses
    hyper-local data to deliver contextual messages
    that are meaningful to the audience. This method
    is usually used to drive purchase intent.
  • For instance, crime in a certain suburb has risen
    recently and there have been cases of burglary
    reported. A home security installer can set up an
    ad which depicts a burglar trying to break into a
    house. The ad is pushed to a targeted audience
    within a 5 mile radius. For full impact, the
    banner ad will only be shown during the evenings.

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  • The installer can set up a Tap-to-Call function
    in the ad and can receive calls in the evening.
    This campaign uses hyper-contextual and
    location-based targeting to increase conversion
    rates.
  • Geo-Aware Targeting Geo-aware advertising has
    been around since 2010. It can be deemed as the
    origin of location-based mobile advertising. It
    uses real-time location data supplied by the
    mobile provider. With this, you can display
    mobile ads to a possible customer who is close to
    a particular location.

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  • Place-Based Targeting Place-based mobile geo
    targeting advertising use a certain area or
    location during a specific timeframe. Think of
    targeting sports-related ads during a football
    match in the area of a stadium for instance.
  • Geo-Fencing Geofencing allows you to target
    users within a predefined area based on latitude
    and longitude information. Its like a virtual
    fence is created within a certain radius to
    target users around your store for example.
    Usually, its used to drive foot traffic to your
    store within a shopping mall.

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Contact us
  • Copley Advertising
  • Located Brookline Massachusetts United States
  • Phone no. 1 617-651-2249
  • Website www.copleyadvertising.com
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