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For more course tutorials visit www.tutorialrank.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) MKT 438 Week 2 Team Assignment P – PowerPoint PPT presentation

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Title: MKT 438 Education for Service--tutorialrank.com


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MKT 438 Education for Service--tutorialrank.com
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MKT 438 Education for Service--tutorialrank.com
MKT 438 Entire Course For more course tutorials
visit www.tutorialrank.com   MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper (2 Papers)   MKT 438 Week 1 DQ 1   MKT 438
Week 1 DQ 2   MKT 438 Week 1 DQ 3   MKT 438 Week
2 Individual Assignment Public Relations Case
Study (BP) (2 Papers)  
3
MKT 438 Education for Service--tutorialrank.com
MKT 438 Final Exam Guide (UOP Course) For more
course tutorials visit www.tutorialrank.com Comple
te the Final Examination.  1. The
objective of public relations is to sell  2.
The R-A-C-E approach to defining public
relations includes the following components  3.
The job of public relations professional
is very much that of an interpreter, where he
interprets 4. Which of the following
trends contributed to the evolution of
4
MKT 438 Education for Service--tutorialrank.com
MKT 438 Final Exam Guide (UOP Course) For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 6 Times, Rating A  Complete the
Final Examination.  1.         The objective of
public relations is to sell  2.         The
R-A-C-E approach to defining public relations
includes the following components  3.        
The job of public relations professional is very
much that of an interpreter, where he
interprets  
5
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 1 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com Should a
company be concerned with public opinion? Why or
why not?
6
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 1 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 1 Times, Rating A   Should a company
be concerned with public opinion? Why or why not?
7
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 1 DQ 2 (UOP Course) For more course
tutorials visit www.tutorialrank.com   Which PR
communication tool do you feel is the most
effective? Why?
8
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 1 DQ 2 (UOP Course) For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 2 Times, Rating B Which PR
communication tool do you feel is the most
effective? Why?
9
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 1 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com   What role
does PR play in your organization? Explain your
answer.
10
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 1 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 0 Times, Rating No rating What role
does PR play in your organization? Explain your
answer.
11
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers) For more course
tutorials visit www.tutorialrank.com   Resources
University Library, Internet   Write a 700- to
1,050-word paper in which you define PR. Include
in   your paper   Explain your personal
definition of PR and definitions from three
12
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (UOP Course) For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 3 Times, Rating
A   Resources University Library,
Internet Write a 700- to 1,050-word paper in
which you define PR. Include in your
paper Explain your personal definition of PR and
definitions from three different sources, such as
the Public Relations Society of America,
textbooks, and so forth.
13
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 2 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com   What are
some positive and negative aspects of publicity?
14
MKT 438 Education for Service--tutorialrank.com
  MKT 438 Week 2 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 1 Times, Rating A What are some
positive and negative aspects of publicity?
15
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 2 DQ 2 (UOP Course) For more course
tutorials visit www.tutorialrank.com   At what
stage of the PR campaign should evaluation occur?
Explain your answer. What are three types of
evaluation techniques used in PR? What are
examples of each?
16
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 2 DQ 2 (UOP Course) For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 1 Times, Rating A At what stage of
the PR campaign should evaluation occur? Explain
your answer.  What are three types of evaluation
techniques used in PR? What are examples of each?
17
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 2 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com   How would
PR research impact a PR team? Give an example.
18
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 2 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 2 Times, Rating A How would PR
research impact a PR team?  Give an example.
19
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) For more
course tutorials visit www.tutorialrank.com   MKT
438 WEEK 2 Public Relations Case Study   MKT 438
WEEK 2 Public Relations Case Study Resource The
Practice of Public Relations textbook, University
Library, Internet   After reading the case study
BPs Loose Lips Sink Credibility Ship (Chapter
1), please answer the following questions in a
Word document.
20
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) For more
course tutorials visit www.tutorialrank.com   Part
I Public Relations Campaign MKT 438 WEEK
2   Resources The Practice of Public Relations
textbook, University Library, Internet.   Select
a PR scenario from the following list   An
organization wants to position itself as a leader
in embracing diversity in t
21
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper (UOP Course) For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 4 Times, Rating
B   Resources University Library, Internet, and
the Virtual Organizations can be found on the
student website at Select a PR scenario from the
following list An organization is planning to
introduce a new product or
22
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 3 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com   What PR
tools are critical in building long-term
relationships an organization's publics? What are
the advantages and disadvantages of these tools?
23
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 3 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 2 Times, Rating A     What PR tools
are critical in building long-term relationships
an organization's publics? What are the
advantages and disadvantages of these tools?
24
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 3 DQ 2 (UOP Course) For more course
tutorials visit www.tutorialrank.com   What is
your organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
25
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 3 DQ 2 (UOP Course) For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 1 Times, Rating A What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?  
26
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 3 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com   How
critical is the internal communications process
in PR? Explain.
27
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 3 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 1 Times, Rating A   How critical is
the internal communications process in PR?
Explain.
28
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper (UOP Course) For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 3 Times, Rating
A Resources University Library,
Internet Select an organization with which you
are familiar, and identify an issue within that
organization that would have both
organizational and societal implications. Write a
1,050- to 1,400-word paper in which you complete
the
29
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) For more course
tutorials visit www.tutorialrank.com   MKT 438
WEEK 3 Organizational and Societal Functions of
Public Relations Paper     Resources The
Practice of Public Relations textbook, University
Library, Internet
30
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines) For
more course tutorials visit www.tutorialrank.com  
MKT 438 WEEK 3 Part II Public Relations
Campaign Resources The Practice of Public
Relations, textbook, University Library,
Internet Write a 700- to 1,050-word paper in
which you recommend strategies to build media
relations and generate publicity for the
organization selected in Learning Team Meeting
One. Address the following in your Strategy Paper
31
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper (UOP Course) For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 9 Times, Rating
A   Resources University Library,
Internet Write a 1,250- to 2,000-word paper in
which you recommend strategies to build media
relations and generate publicity for
the organization selected in Learning Team
Meeting One. Address the following in your
Strategy Paper
32
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 4 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com   Why is it
important to integrate anticipated crisis
responses in an organization's proactive PR
planning
33
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 4 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 2 Times, Rating A     Why is it
important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
34
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 4 DQ 2 (UOP Course) For more course
tutorials visit www.tutorialrank.com   What
potential effects can a crisis have on an
organization? Explain your answer.
35
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 4 DQ 2 (UOP Course) For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 2 Times, Rating B What potential
effects can a crisis have on an organization?
Explain your answer.
36
MKT 438 Education for Service--tutorialrank.com
MKT 438 Week 4 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com   Read the
case on the Exxon Valdex. What do you see as the
top PR problems from this case and what would you
do differently if you were in the PR department?
37
MKT 438 Education for Service--tutorialrank.com
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