Rocketing The Real Estate Industry Out Of A Vortex With Salesforce CRM

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Rocketing The Real Estate Industry Out Of A
Vortex With Salesforce CRM The present day real
estate world revolves around technology. No
wonder agents want to exit the business before
their ignorance in technological tools turn out
to be a prohibitive disadvantage. The advent of
cloud and big data analytics has rather
simplified things, and Salesforce has begun to
contribute excessively towards the creation of a
tipping point. It is now that the smart use of
modern technology, like a Salesforce CRM, has
actually emerged as an expected competence for
agents. A recent industry survey showed that
agents are increasingly trying to figure out the
gap between them and top-producing agents. The
results show that wealthy real estate agents are
not only tech-savvy but also invest greater
technical know-how in their business than the
rest combined! One technology that these
successful agents rely upon is a customer
relationship management system (CRM) or lead
management system, preferably from Salesforce. No
wonder that this has become the most
melodramatic and noticeable difference in the
complete survey. A survey According to
Salesforce.com, last year in October, Rethink
which is a Salesforce powered customer
relationship management (CRM) platform that was
developed exclusively for real estate companies,
had announced that they successfully surpassed
100,000 users. This has made them the largest
Force.com user group as far as rollout in 2013 is
concerned. At present, Rethink is expanding
outside the United States and has also begun
servicing out of Turkey, Germany, Malta, Greece
and Vietnam. This clearly outlines the fact that
the raging triumph of Salesforce-powered customer
relationship management (CRM) software for the
real estate industry, should not come as an
astonishment. After all, lead generation is
important for every business. Consequently, lead
management data is also important, which is
clearly visible in the reports that were released
by Rentlinx. The tool permits property managers
to enter properties with 800 number that are
generally issued via voicemail. This process
ensures that all calls are tracked into these
listings, as well as hang-ups are detected via
recorded voicemail messages. The issue
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After studying thousands of calls, it was
discovered that majority of callers who are sent
to voicemail instantly hang-up. They prefer to
either call another listing or never call back
again. This data helped real estate agents
realize that upon manual answering or contacting
a lead personally, they might not hang up. All
this data was accumulated from a lead response
management study. The solution This is where
Salesforce entered into the arena again. Being a
comparatively new platform, the Salesforce
powered CRM has an answering service which
allowed realtors to reap the benefits of the
entire opportunity. A well configured answering
service platform allows all virtual receptionists
to not only designate sales leads, but also
answer calls and in the end automatically
populate all generated data into Salesforce
powered CRMs (such as Rethink, as described
earlier). Being a native Real Estate CRM app, it
is completely hosted upon force.com platform, and
can be leveraged by property managers, brokers,
agents as well as investors. No wonder it is an
easy to use platform. Similarly, Propertybase
is also another powerful CRM for realtors which
smoothens tasks associated with both residential
and commercial real estate development. It
encompasses automation in the form of property
tracking as well as client management. So this
SaaS product facilitates operations and allows
greater time for client focusing
activities. Therefore, to be more precise, the
entire real estate industry combines a host of
favorable conditions that span through
substantial revenue opportunities that eventually
alleviate market forces. No wonder that in this
highly exciting real estate and property
management industry, Salesforce real estate CRM
is crucial to ensure success for agents and
property managers across the globe, who can now
conduct their business smoothly. Ref -
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