Best SEO practices 2018

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BEST SEO PRACTICES 2018
NEWTON CONSULTING
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WHAT IS SEO?
Search Engine Optimization (SEO) is an organic
way of increasing a brands visibility on search
engines. It is a mechanism to make a companys
page/website rank high on Search Engine Result
Pages (SERPs). According to a survey conducted by
HubSpot it was found that 77 of people research
a brand before engaging with it.
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ON-PAGE SEO
On-Page SEO is concerned with optimizing a
brands website/ social media pages. Optimization
means to insert search engine friendly keywords
in the website content, Meta Tags, Meta
Descriptions to make it more discoverable by the
web crawlers which will lead to an increase in
the brands visibility on search engines.
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OFF-PAGE SEO
Advancements that you do outside your
website/social media pages can be classified as
Off-Page SEO. Its main objective is to drive
relevant and high quality back links to your
website/social media pages. One thing to consider
here is, always go for those referring websites
which have high domain authority as search
engines give them huge preference.
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SEO TRIVIA
Do you know, in 2017, 47 of the worlds
population accessed the internet and by 2021, it
is estimated to grow to 54. The number of people
using search engines is growing year on year and
that at a rapid pace. This makes SEO a vital part
of any branding process.
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York, USA. We are among the best branding agency
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looking for a branding agency then call us at
011-40045910 or visit our website
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