Level Up Your Knowledge with these Tips Before Jumping into Paid Advertising

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Level Up Your Knowledge with these Tips Before
Jumping into Paid Advertising
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Paid Advertising

• With the number of internet users increasing
  rapidly every day, it has become an inevitable
  need for businesses to advertise online.
• Paid advertising is amongst one of the most
  effective marketing methods that has the
  potential to generate more traffic to a website
  and sales but with proper strategy and approach.

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• Moreover, for those who are dipping their toe
  into the pool of paid advertising, it is
  important to gain some knowledge of the marketing
  model beforehand. Though paid advertising is a
  great way to boost sales, if not done properly,
  it can cost you a lot more than expected.
• Thats why it is recommended to understand the
  details before taking the plunge. Before we
  discuss vital considerations, lets first
  understand how one can benefit from online
  advertising.

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GLOBAL REACH

• Paid advertising gives you a wider coverage which
  is not limited to a specific country.
• Not only do your products have the opportunity to
  get worldwide exposure, a global coverage will
  also yield valuable results for your marketing
  efforts.

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AFFORDABILITY

• Online advertising costs lesser than traditional
  advertising (TV, radio, print, OOH advertising).
• The best part is you can set your own budget,
  change it according to your needs and measure the
  results you get from your campaigns.

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EASY RESULT MONITORING

• Unlike traditional advertising, online
  advertising allows you to see your campaign
  results whenever you want and change your
  strategy and budget accordingly.

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FLEXIBLE PAYMENT METHOD

• There is no hard and fast rule in online
  advertising that you must invest a huge amount of
  money initially to run your ads. You can set up
  your campaign by investing a small amount as an
  initial payment. Once you start seeing results
  and decide to spend more money on your ads, you
  can change your budget.
• Now that you are aware of the advantages of
  online advertising, lets move on to the
  essential aspects to consider before jumping into
  paid advertising.

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Understand How Long-tail Keywords Work

• Before getting into paid advertising, comprehend
  the concept of keywords.
• Keywords are essential in paid advertising
  because only with the right keywords in place,
  Google will deem your webpages relevant to users
  search queries and make them appear in search
  results.
• Moreover, long-tail keywords are more effective
  than head keywords. As thousands of people have
  already bid on the head keywords, chances are
  that your ads are never going to appear near the
  top of an organic head keyword search considering
  that there is too much competition. On the other
  hand, long-tail keywords are specific in nature
  and generate more valuable traffic.

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Advertisement Placement
You can find various online spaces where you can
place your advertisements. Each one has its own
pros and cons.

• Display/Banner Ads
• These are creative graphic representations of
  online ads that are commonly found either in the
  sidebar or on the top of websites. These ads
  basically target customers who are not looking
  for anything specific.

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• Text Ads
• These are the less-expensive type of display ads
  with lower visual appeal which you usually see on
  the top of search engine page results. These ads
  target customers who are specifically looking out
  for something.

Moreover, you can also choose to display your
paid ads on social media platforms like Facebook,
Instagram, Twitter, Pinterest and LinkedIn.
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Keep Track of Each Advertisement

• Tracking campaigns is a crucial part of paid
  advertising. To ensure best results from your
  paid ads, you need to be updated with the
  performance of all your advertisements.
• For this, you can take the help of Google
  Analytics which allows you to monitor ad
  performance.

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• The dashboard provides you the complete
  information about the number of clicks generated
  from an advertisement, number of people who
  visited the website, how long they stayed there,
  number of conversions and everything else related
  to your ad.

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Create a landing page

•  Instead of directing your visitors to your home
  page, create a landing page for them to visit.
  This will allow visitors to make a purchase
  without having to visit your website and get
  confused.
• A landing page also makes it easier for you to
  count the number of people that visit your
  website every single day.

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Call-to-Action Button

• If you want your one-time visitors to convert
  into potential buyers, then it is necessary to
  place an effective call-to-action (CTA) button on
  your website.
• Make sure your CTA encourages customers to buy
  your product/service. Whats the point of doing
  paid advertising if your first-time visitors do
  not return to your website.

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CONCLUDING THOUGHTS

• You cant expect paid advertising to work wonders
  for your business and sales overnight. As with
  any other marketing approach, you have to
  dedicate a significant amount of time and effort
  into paid advertising in order to see profitable
  results.
• Remember that regular monitoring, maintenance and
  testing are equally important.

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• However, in case you dont see your business far
  from where you started, it is advised to get in
  touch with a firm that is specialised in offering
  result-oriented pay per click advertising in
  Sydney.
• With the right strategy and proper implementation
  under the guidance of a professional team, pay
  per click advertising can boost your sales
  intensely.

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