10 Content Marketing Improvements That You Should Consider - PowerPoint PPT Presentation

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10 Content Marketing Improvements That You Should Consider

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When planning an online marketing campaign it is important to really know what your target audience wants, what unique things of value you can offer to attract them and to find the best ways to engage them such as podcasts. Look to specialize and offer the highest quality content possible. – PowerPoint PPT presentation

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Title: 10 Content Marketing Improvements That You Should Consider


1
10 Content Marketing Improvements That You Should
Consider
Straight Up Digital
2
Online marketing is a continuously expanding and
changing area that keeps even the most
experienced and gifted webmasters busy keeping up
with the new trends and the changes in SEO as
well as the maturing tastes and desires of
internet users who grow increasingly impatient
and intolerant of sites that do not deliver
quickly and precisely what they want. To get the
best value talk with your local SEO experts on
the Gold Coast and consider these 10 marketing
strategies
3
  • Podcast
  • One of the biggest growth trends from 2017 and
    the first half of 2018 is Podcasts, its
    estimated 100 million users listen to podcasts
    weekly while driving the car cooking dinner and
    any time they want a high quality experience.

4
  • Data Drive
  • Take as much of the guesswork out of your
    marketing plan using segment traffic assessment
    to find why people sign up to your site and see
    whats really doing well and what to drop.

5
  • Market Saturation
  • Dont use topics that are saturated, look to
    address hard to reach spaces or closely aligned
    topics that have a low content level, but high
    audience interest, then quickly produce high
    quality interesting and helpful content.

6
  • Focus and Categorizing
  • It is not possible for all content to be at the
    top of the SEO rankings, so you need to think
    laterally and aim for a balance between
    generating leads and growing your brand to be
    trusted and recognized.

7
  • Keep SEO as your Main Priority after Content
  • Always be up to date with your SEO, as the best
    and most sort after content without being
    properly search engine optimised, cannot be
    found, so contact your SEO Gold Coast expert.

8
  • Look to the community
  • Take the time to investigate what people in your
    community are interested in to find relevant and
    valuable content to engage them.

9
  • Write about things you Know
  • It is best that you stick to writing about thing
    you actually know about rather than trying to be
    clever at everything. Thoughtful, well written
    and original, useful and interesting content is
    all you should produce.

10
  • Sales and Marketing
  • The trick today is to produce content people want
    and value so they will listen to you and get to
    know your brand. Then you can carefully integrate
    your sales pitch, branding and build your public
    recognition.

11
  • Build Your Brand
  • Building your brand so it is strong on quality
    and at the same time aligns with your main
    function of selling your product or service is
    essential, many sites are becoming too broad and
    lose sight of their main purpose.

12
  • Get in touch
  • One of the most important things you need to do
    is to contact and talk to as many of your
    customers as possible and get their feedback,
    find out what they like about your company and
    more importantly what they dont like.

13
Thank You
Straight Up Digital
https//www.straightupdigital.com.au
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