Can your Digital Commerce strategy work without Digital Assurance? - PowerPoint PPT Presentation

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Can your Digital Commerce strategy work without Digital Assurance?


This PPT discusses about the growing popularity of Digital Commerce and E-commerce applications and establishes the role of Digital Assurance and Testing. – PowerPoint PPT presentation

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Title: Can your Digital Commerce strategy work without Digital Assurance?


Can your Digital Commerce strategy work
without Digital Assurance?
Can your Digital Commerce strategy work without
Digital Assurance?
Industry reports and Analyst feeds have been
estimating and validating the ongoing growth
figures in the digital commerce space. A report
by Coresight Research states how growth in
digital commerce has consequently resulted in the
downfall of brick-and-mortar stores and large
scale set ups due to the growing popularity of
Digital shopping interfaces. Digital Commerce or
D-Commerce is a medium that enterprises leverage
for diverse online transactions, which is also
referred as e-commerce. A lot of factors
influence the growth and setbacks in the
d-commerce industry, yet, the most important
element to consider is technology and the
assurance that the technology platform works for
you. In this entire equation, how critical is
Digital Assurance and Testing for Digital
Commerce. Increasing internet penetration,
shifting consumer preferences and accessibility
of dependable technology for transactions is
definitely driving online sales. The growing
number of smartphones and portable devices has
equally fuelled the popularity of online
transactions and online shopping. Nevertheless,
in this entire equation, Security and Performance
continue to create a pitfall and concern area for
enterprises. A recently published research report
states, Security remains prime concern for
consumers as the complexity of online fraud
attacks continue to increase. Despite these all
issues and challenges the global digital market
is growing at a rapid pace. Ongoing QA
challenges for Digital Commerce The process of
bringing in technology for business transactions
and enhancing consumer experiences has never been
easy. The ecommerce sector has been dealing with
some constantly mushrooming challenges over the
years. Some of these challenges are intrinsic to
the sector and some are caused due to sheer
technology adoption.
Can your Digital Commerce strategy work without
Digital Assurance?
The segment being highly competitive, there is a
constant need for enterprises to plan their
updates, resulting in performance and security
hassles. The IT teams have to deal with frequent
updates and changes in the overall aesthetics of
the application. Additionally, ecommerce
applications get complex when multiple interfaces
are created to third party module that facilitate
payments/payment gateways and even bring in other
value-adds. With the spread of various devices
and smart machines in the consumer scenario,
applications are expected to deliver an
Omni-channel experience. Hence, the graphics and
User Interface (UI) that is developed for one
device has to deliver similar experience across
any other device. This causes challenges for IT
teams, who need to check for downtime and
performance glitches constantly. Cybersecurity
scares are definitely impacting the e-commerce
industrys well-being and health. Security
continues to be a growing concern when the entire
business ecosystem depends on electronic
transaction of money. Substantial amount of
vigilance is needed to scrupulously secure the
online transaction channels and integrate them
within the application. With e-commerce
application gaining grounds, it becomes
indispensable for development and testing teams
to stay vigilant and keep monitoring frequently
visited areas and functionalities within the
application. These commonly visited zones could
be the home page, search window, product detail
page, shopping cart, payment options, recommended
products, and the product catalogue.
Can your Digital Commerce strategy work without
Digital Assurance?

nothing can be a definitive moment when
application development is concerned. How can
Digital Assurance get you closer to your
D-Commerce goals? A report by eMarketer Retail
has stated that, In 2017, retail ecommerce sales
worldwide reached 2.304 trillion, a 24.8
increase over the previous year. Mobile was a key
factor, as mcommerce sales totalled 1.357
trillion, making up 58.9 of digital salesa
large jump in share from 40.2 in
2015. Convergence of devices and platforms is
an ongoing process and a constant market
transformation journey. It is remotely impossible
to achieve this without leveraging Digital
Assurance and Testing platforms and devising a
relevant strategy for achieving the expected
outcomes. Read Full Blog at https//www.cigniti