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School of Internet Marketing

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Title: School of Internet Marketing


1
School of Internet Marketing is one of the
Leading Digital Marketing Training Institute
  • 103C, 1st Floor, Hrishikesh Chambers, Karve Road,
    Paud Phata, Erandwane, Near Dashabhuja Ganpati
    mandir, Opp SAP Training Center Pune, Above Raj
    Restaurant, Kothrud, Pune, Maharashtra 411038

2
INTRODUCTION
  • The marketing of products or services
    using digital channels to reach consumers. The
    key objective is to promote brands through
    various forms of digital media. 
  • Digital marketing extends beyond internet
    marketing to include channels that do not require
    the use of the internet.

3
ABOUT-SIM
  • School of internet marketing is one of well known
    Digital marketing institute in Pune, PCMC that
    provides you efficient knowledge.
  • Here, our faculties are Google certified industry
    experts.
  • We provide the students to develop them in this
    field with theory and practical study material.
  • 100 job assistance is provided for lifetime.

4
Advantages of Digital Marketing
  • Provides digital marketing courses in Pune and
    PCMC
  • Provides complete digital platform
  • Increases efficiency of online work
  • Brands are build quickly
  • Measured easily
  • Cost is reduced and properly utilized

5
Inside our courses
  • Search Engine Optimization(SEO)
  • Website Planning Creation
  • Local SEO
  • Social Media Marketing
  • Search Engine Marketing
  • Adsense Affiliate Marketing
  • E-mail Marketing
  • Online Reputation Management

6
Search Engine Optimization(SEO)
  • Search Engine Optimisation or SEO is the simple
    activity of ensuring a website can be found in
    search engines for words and phrases relevant to
    what the site is offering. In many respects it's
    simply quality control for websites. Having said
    that, if there was ever an industry that was
    little understood by outsiders it's SEO.
  • SEO is a technical, analytical and creative
    process to improve the visibility of a website in
    search engines. The primary function of SEO is to
    drive more unpaid useful traffic to a site that
    converts into sales.
  • The following methods are common ways to improve
    a websites SEO. These methods are called white
    hat SEO because they aim to improve search rank
    by improving the users experience on the
    website.
  • Increasing keyword depth
  • Increasing interlinking
  • Improving the organization of content on the page
  • Hence, our classes of search engine optimization
    in pune are best option to learn digital
    marketing.

7
Social Media Marketing
  • Social Media Marketing training in Pune is the
    methodical use of marketing with other
    technological concepts and techniques to achieve
    specific goals for a company. In simple terms
    social marketing, means building a business
    through many different media, like viral videos
    and blogs, because these give your company
    exposure.
  • SMM became more common with the increased
    popularity of websites such as Twitter, Facebook, 
    Myspace, LinkedIn, and YouTube.

8
Search Engine Marketing
  • Search engine marketing, or SEM, is one of the
    most effective ways to grow your business in an
    increasingly competitive marketplace. 
  • At Search Engine Land, we generally
    use SEM and/or Paid Search to refer to paid
    listings, with the longer term of search
    marketing used to encompass both SEO and SEM.
    Below are some of the most common terms also used
    to refer to SEM activities
  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • PPC (pay-per-call) some ads, particularly those
    served to mobile search users, may be charged by
    the number of clicks that resulted in a direct
    call from a smartphone.
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)
  • Most search ads are sold on a CPC / PPC basis,
    but some advertising options may also be sold on
    a CPM basis.
  • Google Adwords

9
What is the Difference Between SEO and SEM?
  • The difference between SEO and SEM is simply that
    Search Engine Optimization is part of Search
    engine marketing or Search marketing as it is
    widely known. Both processes aim in increasing
    visibility in search engines.

10
Website planning creation
  • The main purpose of any website is to deliver
    specific information or services in an organized
    and user friendly manner. The success of the
    website is measured in terms of the number of
    visitors to the site and the ease with which the
    visitors find the required information.
  • SIM helps us to develop our own website with
    effective planning. It gives us all the knowledge
    of on page and off page activities for website
    development.

11
Adsense Affiliate Marketing
  • Affiliate marketing is the process of earning a
    commission by promoting other people's (or
    company's) products. You find a product you like,
    promote it to others and earn a piece of the
    profit for each sale that you make.

12
E-mail marketing
  • Email marketing helps you connect with your
    audience to promote your brand and increase
    sales. You can do a lot of things with emails,
    like sell products, share some news, or tell a
    story.
  • SIM helps us to develop effective skills in email
    marketing
  • It gives us knowledge about all these tools
    related to email marketing.

13
Online Reputation Management
  •  Online Reputation Management (ORM) deals with
    everything about your companys brand in the
    online community. This community includes the
    entire web search engines, forums, blogs, news
    sites, social networking sites, etc
  • SIM provides us the platform of using the tools
    of ORM for our goodwill to increase and avoid the
    negativeness.

14
THANK YOU
  • For more Information
  • Contact Us- 91 8087530193
  • 91 8308649555
  • E-Mail Id - info_at_schoolofinternetmarketing.co.in
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