Winning tactics for Successful Mobile App Design | Pixlogix Infotech Pvt. Ltd.

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Mobile apps have become a necessity in todays
fast-paced world. There are billions of mobile
subscribers worldwide. Also, the increasing use
of the Internet of Things (IoT) promised to
connect billions of mobile devices to the
Internet in the upcoming years.
Do you know what exactly separates a good app
from the bad app? The answer is User Experience
(UX). Yes, a great user experience is what that
stands out a good app from the market. An
excellent user experience is a key to the success
of all the mobile apps.
Thinking to design your own mobile app? Want a
winning UX design for your successful mobile app
design? Lets find out what are the practices
that you should follow to steal the hearts of
millions of audience.
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• Deep Market Research
• Before you are going to start building an app,
  the first and the foremost thing is the complete
  market research. Do you have an app idea?
  Fantastic But, check if one app with the same
  features available in the market that you are
  planning to offer.
• The market analysis will help you to go through
  your competitors strengths and weakness and what
  additional you can offer from others that will
  make your app unique. Going through the review
  on competitors app will give you an idea about
  the users likes and dislikes. So, you can build
  an app as per the users satisfaction.
• Which platform to choose to launch an app?
  Android or iOS?
• That s true that you will going to launch your
  new app on both the platforms. But in reality,
  you have to choose one of them for the feasible
  availability of your app amongst the users. Both
  the platforms have their pros and cons of using.
  These two mobile operating systems remarkably
  changes User Interface (UI) and changes the way
  the mobile users use apps.
• Wonderful User Experience (UX)
• Okay, you have decided the platform now. The next
  important step which you cant neglect is the
  user experience. The value of an app does not
  depend on how many features you offer. But how
  good the user experience is what matters.
• To provide a great user experience, the
  collaboration between the designers, developers
  and quality analysis team should be strong.
• Simplicity is the best
• Creating a successful app requires a sharp focus.
  Rather than having too many options and features
  that make the app complex to use, having a simple
  to use the app with a clear understanding of all
  its functions is the best. That means to follow a
  minimal UI design approach that many of the
  successful app designers are using.

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• Choice of right colors and Layout is essential
• As per the studies, the selection of colors
  widely impacts the conversion rate and overall
  market performance of your app. knows your target
  audience first and designs your app according to
  that. Like, if you are building an app for
  Chinese people, prefer red color for your app.
• Naming the App
• This is very important which can lead to the
  success of your mobile app design. The name of
  your app should be related to the features you
  will offer. It should be recognized easily. You
  should include your apps name in the keyword to
  maximize the apps visibility and discoverability
  in the app store.
• A/B testing of the app
• After designing your app, know how it works.
  Through A/B testing you can analyze how your
  users will react and interact with your app. You
  can hence improve your app performance.
• Appealing and Understanding Mobile App
  Description
• Description of your is very important for the
  users who are visiting your app for the first
  time. It helps to understand their decision of
  downloading the app. Both Google Play Store and
  Apple play store displays a 2-3 description of
  the app.
• So, when you build your app, do remember to add a
  catchy 2-3 line description to convert users into
  customers.
• Make a habit to post fresh content on your
  mobile website
• Once you have launched your mobile app, you
  should keep your content updated on your mobile
  website. Also, make your audience feels your
  presence on social media platforms like Twitter,
  LinkedIn. You can share users experience on
  these platforms of using your app. So, that more
  and more people enjoy the benefit of your app and
  thats how you can create more customers.

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• User Engagement for successful App design
• The chances for the successful mobile app will
  increase if user engagement increases. Once a
  user has downloaded your app and is using it. He
  must be given enough reasons to use it again and
  again. This can be achieved by making every user
  interaction memorable and delightful. What you
  can do is to use data intelligence methods to
  engage, retain and grow users with automated
  tools.
• Make the First Impression of your Mobile App
  design Memorable
• You already know that your app only gets a few
  seconds to prove its worth when any user installs
  it. That seconds or a minute experience that your
  mobile app provides to the user is termed as on
  boarding experience.
• You can guide your users to perform an action to
  reach the next level. This makes your app look
  interactive.
• Dont forget to ask for feedback
• Feedback matters a lot. Customers read feedback
  before they download your app. There are many
  customers who love to provide feedback after
  using an app. So, design your app in such a way
  that it should include a unique and uninterrupted
  way to ask your customers for feedback. As you
  know, the more feedback you get, the better your
  mobile app will be.
• So whats next? Lets get your UI / UX mobile
  app design into action.
• Developing a successful mobile app design is not
  an easy task. But if you plan it you can
  definitely achieve it. The tips and tricks
  mentioned in this post will help you to create an
  awesome mobile app. Just implement it and build
  something that you always wanted.

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