How to Boost Conversion of Your E-commerce Website - PowerPoint PPT Presentation

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How to Boost Conversion of Your E-commerce Website

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Title: How to Boost Conversion of Your E-commerce Website


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  • E-commerce is a saturated market and doing
    business in a saturated market is a challenging
    job.
  • Every online store owner plans and functions in
    an urge to get more conversions and make enough
    sales. It is essential to have a website that is
    optimized and properly aligned with your business
    goals that are lucrative for your customers as
    well.
  • You can hire WordPress web developer Sydney or
    seek out agency services for web design in Sydney
    to create an attractive website, rather than
    generating new customers you can tighten up your
    site and get more out of your existing traffic.
  • Conversion occurs when a visitor to your website
    completes a desired goal. Therefore here are the
    tips that will help to optimize your e-commerce
    conversions.

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HAVE ATTRACTIVE CALL TO ACTION
  • A call to action is the most important button on
    your website, all the efforts that you put in are
    aimed at bringing a visitor to the call to action
    button. Instead of just having that all time
    popping up fill-in forms on site, try and get
    something that entices visitors to click that
    call to action button.
  • Visitors would not give out their personal
    information until you offer them something in
    return. You can offer a special one-time coupon,
    free newsletter or access to information.

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INCLUDE OPTION OF BUYING AS A GUEST
  • When a customer by any means reaches to your site
    with an intention buy but ends up leaving your
    site, this may be because you ask too much of
    information. Customers abandon the carts
    frequently because they are asked an endless
    amount of questions which in turn becomes a
    time-consuming process.
  • Make their path easy by giving a guest checkout
    option, this will allow them to shop as a guest.
    In an urge to get their information you will end
    up losing the sale.

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UTILIZE SOCIAL MEDIA TO BUILD CUSTOMER BASE
  • Social media is the biggest and lucrative tool to
    market any brand so you need to continue the
    interaction process by posting interesting
    information at particular intervals.
  • With the increasing popularity of social media,
    social networking sites like Facebook and Twitter
    etc have gained momentum over the decade. Sharing
    content on social media can catch hold the
    attention of your customers and can be a positive
    extension for your web presence.

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FREE SHIPPING
  • There are chances that maximum buyers will leave
    the online store if they find unexpected shipping
    costs. Even the potential buyers cannot handle
    the surprise of shipping costs. Having large
    shipping fees will scare them and it creates a
    negative impact on your conversion rate.
    Therefore you should always keep the shipping
    free and ensure that you have enough margin to
    cover the delivery fee.
  • While there are many another way to improve your
    e-commerce sales and optimize your conversion
    rate, these are some of the most effective
    tactics. If there is one thing you need to
    specifically choose from this conversion rate
    practices, go for Free Shipping.

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THANK YOU
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