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FOR MORE CLASSES VISIT www.mkt421guide.com Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment – PowerPoint PPT presentation

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Title: MKT 421 GUIDE Lessons in Excellence / mkt421guide.com


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MKT 421 Assignment Distribution channel Article
Review (sports apparel company) FOR MORE CLASSES
VISIT   www.mkt421guide.com Purpose of Assignment
A well planned distribution channel system is a
key component of the marketing mix that helps
meet customer demands and achieve company goals.
This assignment will analyze the role channels of
distribution have in meeting the needs of
consumers in both a brick and mortar and online
retail setting. Scenario You work for a newly
formed sports apparel company and your manager
has requested you help the company decide on the
best distribution strategy to use for its
products.
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MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers) FOR MORE
CLASSES VISIT   www.mkt421guide.com   This
Tutorial contains 2 Papers Purpose of Assignment
Understanding marketing as a multi-step process
relying on building successful customer
relationships is essential to helping
organizations grow and achieve their goals. This
assignment defines marketing, the customer value
proposition, and creating mutually beneficial
relationships between the organization
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MKT 421 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt421guide.com 1. A __________ is a
road map for the marketing activities of an
organization for a specified future time period,
such as one year or five years. marketing
dashboard marketing plan operation plan mission
statement 2. What is meant by accelerating the
process? Increase advertising costs during
product launch Speed up new product time to
market Identify major competitors early Create a
new market space
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MKT 421 Final Exam Guide (New, 2017) FOR MORE
CLASSES VISIT www.mkt421guide.com   __ is best
defined as the process of continuously obtaining
information on events happening outside a company
to recognize and interpret possible trends that
affect marketing. Relationship marketing Digital
marketing Customer relationship management
Environmental scanning
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MKT 421 Final Exam Guide (New, 2017) FOR MORE
CLASSES VISIT www.mkt421guide.com   __________ is
best defined as the process of continuously
obtaining information on events happening outside
a company to recognize and interpret possible
trends that affect marketing. Relationship
marketing Digital marketing Customer relationship
management Environmental scanning A __________ is
often referred to as a business firm. government
agency nonprofit organization publicly owned
organization for-profit organization
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MKT 421 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt421guide.com     1. Blending
the firm's promotion efforts to convey a complete
and consistent message is the goal of
Sales management communications. Integrated
promotional marketing. Sales promotion
communications. Integrated marketing
communications. 2
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 MKT 421 Mapping the Product Life Cycle (PLC)
Presentation   FOR MORE CLASSES
VISIT   www.mkt421guide.com MKT 421 WEEK 3
Mapping the Product Life Cycle (PLC) Presentation
Purpose of Assignment The Product Life Cycle
(PLC) is a vital component of the marketing plan.
Monitoring products and services as they flow
through this process helps marketing managers
adjust their marketing strategies to keep
products and services thriving for as long as
possible. Monitoring this cycle helps companies
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MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager FOR MORE CLASSES
VISIT  www.mkt421guide.com   Purpose of
Assignment The purpose of this assignment is to
assess marketing concepts and situations from an
entrepreneurial manager's point of view. Concepts
and relationships are discussed with a special
focus on aligning one's ethics and values with
their business actions and understanding the
unique differences in marketing strategy planning
for domestic business versus business abroad.
Assignment Steps Resources Marketing Ch. 7 pg.
177-191 Ch. 16 pg. 438-440 Week 5 video
Scenario
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MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation (2 PPT) FOR MORE
CLASSES VISIT www.mkt421guide.com   This Tutorial
contains 2 Presentation The purpose of this
assignment is to place students in the active
role of a marketing manager with a problem
threatening the organization's survival. Students
will respond to a specific scenario that requires
them to address the concepts both critically and
creatively to solve the scenario's dilemma.
Scenario You are the marketing manager for a
local nonprofit charity whose funding is based on
membership
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MKT 421 Week 1 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com   Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does the
marketing mix affect the development of your
selected organizations marketing strategy and
tactics? How can your selected organization use
quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
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MKT 421 Week 1 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com   Assume you
are the newly hired marketing manager of a
company. As you spend time with other peer
marketing managers, you realize that the company
doesnt place an emphasis on planning within the
marketing organization. Why is planning important
in marketing? What are the essential components
of a marketing plan? How would you convince your
supervisor that the marketing department should
produce formal marketing plans?
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MKT 421 Week 1 Elevator Pitch (2 Papers) FOR
MORE CLASSES VISIT www.mkt421guide.com This
Tutorial contains 2 Papers Create a 700-word
elevator pitch that includes the following
Summarize your background and what makes you
unique (your competitive advantage/differentiation
) in a one-paragraph elevator pitch. Identify
three to four companies for whom you want to work
(your target market and how you can fulfill its
needs/wants), and how you think your skill set
will benefit them.
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MKT 421 Week 1 Individual Assignment Defining
Marketing  FOR MORE CLASSES VISIT  www.mkt421guide
.com   Resource University Library Write a 700-
to 1,050-word paper in which you define
marketing. Include in your paper your personal
definition of marketing and definitions from two
different sources. Based on these
definitions, explain the importance of marketing
in organizational success.
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MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New) FOR MORE CLASSES
VISIT www.mkt421guide.com This tutorial contains
2 different papers Write a 750- to 1,000-word
paper in which you identify your favorite brand
and explain why it is your favorite. In the paper
you should do the following Identify a brand
about which you are passionate. Explain a minimum
of three reasons why you are passionate about
this brand.
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MKT 421 Week 1 Marketing and Buying Behaviors
FOR MORE CLASSES VISIT www.mkt421edu.com   MKT
421 Week 1 Marketing and Buying
Behaviors Marketing is really a study in
behaviors what do we consume and why. As you
start to sink your teeth into some new concepts
within marketing, reflect for a moment about your
own buying behaviors. Can you identify the
determining dimension or dimensions of your own
personal characteristics that explain
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MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (New, 2 Papers ) FOR MORE CLASSES
VISIT www.mkt421guide.com This Tutorial contains
2 Papers Watch the video case study "Geek Squad
A New Business for a New Environment." Read the
case study discussion on pp. 88-89 of the
Marketing text. Keep this case study in mind as
you complete this assignment. Write a 1,050-word
report using your company or one with which you
are familiar (if you prefer, your facilitator can
assign one to you).
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MKT 421 Week 2 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com What is
marketing research? How has the Internet affected
marketing research? As a part of your answer,
address time, cost, approaches, and validity. Why
is marketing research important to developing
marketing strategy?
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MKT 421 Week 2 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com What is
competitive intelligence? What is the importance
of competitive intelligence and analysis in
modern-day marketing? How can a companys
marketing organization ensure that it is able to
identify newly emerging competitors in time to
plan and execute an effective marketing strategy
in response to these competitors?
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MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT) FOR MORE CLASSES
VISIT www.mkt421guide.com   This Tutorial
contains 2 Different PPT Select a company
currently experiencing marketing changesCreate a
6-slide Microsoft PowerPoint presentation
(including a title slide) that analyzes that
company's marketing mix Each of the four P's
should be addressed on its own slide. The final
slide should analyze the changes this company is
experiencing and the driving forces behind the
changes.
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MKT 421 Week 2 Individual Assignment Marketing
Mix   FOR MORE CLASSES VISIT  www.mkt421guide.com
  Resources University Library, Internet Write a
1,400- to 1,750-word paper in which you describe
the elements of the marketing mix (product,
place, price, and promotion). In addition, select
an organization with which you are familiar and
describe how each one of the four elements of the
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MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com This Tutorial contains
2 Different Papers Write a 750- to 1000-word
paper that does the following Summarizes your
background and what makes you unique in a
1-paragraph elevator pitch Identifies 3 to 4
companies you want to work for, and an
explanation as to why Identifies the best methods
for contacting those companies and engaging those
who might influence the hiring decision Format
your paper consistent with APA guidelines.
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MKT 421 Week 2 Team Assignment Marketing Plan
Phase 1 FOR MORE CLASSES VISIT   www.mkt421guide
.com Resources University Library,
Internet Create a new product or service for an
existing organization. This product or service
will be the basis for your Marketing Plan Paper.
Obtain your instructors approval of your product
or service before beginning this project.
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MKT 421 Week 3 Assignment Positioning
Presentation (New, 2 PPT) FOR MORE CLASSES
VISIT www.mkt421guide.com This Tutorial contains
2 Presentations Using the same company you chose
for your Week 2 assignment, choose a product or
service the company offers on which to focus.
Identify the important attributes for your chosen
product and select two key variables for your
perceptual map. Prepare a perceptual map for your
chosen product/brand and using a minimum of seven
competitors
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MKT 421 Week 3 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com   Select a
product with which you are familiar. What stage
is your selected product at in the product life
cycle? Provide rationale for your answer. Based
on your knowledge of the product life cycle, what
types of changes will occur to your selected
product as it continues through the product life
cycle? How will this affect the marketing of your
selected product?
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MKT 421 Week 3 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com   Select a
product or service. Then select three different
organizations that provide your selected product
or service and compare the prices associated with
your selected product or service. What is the
difference between the prices among the different
organizations? What is the rationale for this
difference?
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MKT 421 Week 3 Individual Assignment Marketing
Research Paper   FOR MORE CLASSES
VISIT  www.mkt421guide.com   Resources
University Library, Kudler Fine Foods
Virtual Organization Use the Virtual Organization
link on the student website to access additional
company information on Kudler Fine Foods. Write a
1,050- to 1,400-word paper in which you justify
the importance of marketing research in the
development of Kudler
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MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New) FOR MORE
CLASSES VISIT www.mkt421guide.com   This tutorial
contains 2 different papers Review "perceptual
mapping" located on the Week 2 ERR page. Review
the example perceptual map in Exhibit 4-14 in Ch.
4 of Basic Marketing. Select an industry with
many competitors. Select two key variables that
segment the competition.
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MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2   FOR MORE CLASSES VISIT  www.mkt421guide.
com Resources University Library, Internet Use
the product or service you selected for your
Marketing Plan Phase I Paper. Write a 1,400- to
1,750-word paper in which you address
the following Identify the segmentation
criteria that will affect your target market
selection. Identify your target market.
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MKT 421 Week 3 Team Strategy and Positioning
Analysis Part 1 (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com   This Tutorial
contains 2 Papers Select a new product or service
that will be launched by either an existing
organization or one you will create. Obtain your
instructor's approval of your product or service
before beginning this project. Complete the
following assignment using the "Strategy and
Positioning Analysis" template. Develop a
2,100-word analysis explaining the following
headings
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MKT 421 Week 4 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com   What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?
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MKT 421 Week 4 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com     What are
the similarities and differences between
promotional push strategies and promotional pull
strategies? What is an example of a situation in
which an organization would use a push strategy?
What is an example of a situation in which an
organization would use a pull strategy?
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MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com  This Tutorial contains
2 Different Papers Write a 750- to 1,000-word
paper that describes the importance of blue ocean
strategy and identifies a product or service that
would be considered a blue ocean move. Include
the following A description of blue ocean
strategy and its importance A product or service
that might be considered a blue ocean move and why
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MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation   FOR
MORE CLASSES VISIT www.mkt421guide.com Resources
Using Perceptual Maps in Marketing
simulation Complete the simulation, Using
Perceptual Maps in Marketing, located on the
student website. Write a 1,050- to 1,450-word
summary in which you address the following
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MKT 421 Week 4 Logistics and Distribution FOR
MORE CLASSES VISIT www.mkt421edu.com MKT 421
Week 4 Logistics and Distribution There are
basically five approaches for entering an
international market usually the choices and
risks are very product dependent. Assume you are
a consultant specializing in global logistics and
distribution. There are four clients that are
planning
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MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation  FOR MORE
CLASSES VISIT  www.mkt421guide.com Resources
University Library, Internet Use the product or
service you selected for your Marketing
Plan Phase I Paper. Write a 1,400- to 1,750-word
paper to include the following information
Describe the attributes of your product or
service in detail. Describe the pace at which
your product will move through
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MKT 421 Week 4 Team Strategy and Positioning
Analysis Part 2 (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com     This Tutorial
contains 2 Papers Use the same product and
organization you identified in your Week 3
Strategy and Positioning Analysis. Develop a
1,750-2000-word analysis that includes
Describe how your marketing efforts and
marketing mix will change with each phase in the
product life cycle
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MKT 421 Week 5 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com Florida's
Department of Citrus and a coalition of consumer
groups have launched an attack on your company
for deceptive marketing because your company
markets its SunShine drink as fruit juice even
though the drink contains less than 5 fruit
juice. Marketing SunShine drink as a fruit juice
leads parents to believe that they are purchasing
a healthy juice for their children
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MKT 421 Week 5 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com     You are the
marketing manager for a leading coffee chain.
Your company has made the decision to expand
internationally, specifically into China. What
are some environmental factors that you will need
to consider in marketing your coffee in China?
Which of one of these factors would have the
largest effect on the companys marketing
strategy? Explain why.
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MKT 421 Week 5 Individual Assignment
Environmental Factors FOR MORE CLASSES
VISIT   www.mkt421guide.com Resources University
Library, Internet Select an organization with
which you are familiar that conducts both
domestic and global marketing. Write a 1,050- to
1,400-word paper in which you identify
the environmental factors that affect global and
domestic marketing decisions. Address the
following as they relate to the organizations
marketing decisions
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MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets) (New) FOR MORE
CLASSES VISIT www.mkt421guide.com   This tutorial
contains two sets of Paper Select an industry.
Write a 750- to 1,000-word paper that identifies
each link in the supply chain and the purpose and
value in each.
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MKT 421 Week 5 Team Assignment Final Marketing
Plan and Presentation (2 sets) (NEW) FOR MORE
CLASSES VISIT www.mkt421guide.com This tutorial
contains two sets of Paper and Presentation Combin
e your Strategy and Positioning and Product,
Pricing, and Channels papers along with your
promotional strategy into a single Marketing
Plan. Write a 6,000- to 7,000-word paper that
integrates your previous Learning Team
assignments into a final Marketing Plan. In
addition to your previous papers
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MKT 421 Week 5 Team Promotional Strategy Paper
and Presentation (2 Papers and 2 PPT) FOR MORE
CLASSES VISIT www.mkt421guide.com This Tutorial
contains 2 Papers and 2 PPT Prepare a 15- to
20-slide Microsoft PowerPoint presentation
illustrating your promotional strategy. Also
Write a 6,000- to 7,000-word paper that
integrates your previous Learning Team
assignments into a final Marketing Plan. In
addition to your previous papers, include the
following Compile the information presented in
your previous papers. Include the following in
the presentation Explain your promotional
strategy for your product or service.
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